Monthly Archives: September 2010

Pour Some Sugar on Me: The Day Apple Defined the World that We Live In Today!

On January 22, 1984, Apple launched a 58 second spot during the Super Bowl that was only aired once, but was the defining moment of a transformation of technology that has shaped the way we view the world today.

Directed by Ridley Scott, just off the success of the much acclaimed Blade Runner, this innovative look through the souls of our own suspension of reality into a world defined by the visionary George Orwell and made into a reality by the advent of advances in technology and communication, set us up for a bomb that 25 years later has changed the world forever.

How can millions of people all around the globe be so fixated on a 58 second spot that blew our minds away without even realizing what were were witnessing. We stared into the unknown of endless possibility.

It was a defining moment, not in Super Bowl commercial history, but in the evolution of cultural change. That evening we all felt a surge of energy rush through our bodies and we looked at the future of civilization. Did Apple even understand at the time, how iconic this spot would be?

As members of Generation X, gadgets became a part of life with the Commodore units, video games, Atari and Nintendo transforming children from outdoor species to indoor species but there was still an element of connection with personal hands on relationships. Today we see relationships through a four inch screen and a series of social networks that take us around the world faster than the speed of light.

That hammer throw. That defiant moment shattered all traditional thought and opened an abyss that has not only shaped the lives we live but in some respects has begun to control it.

Some may argue that Apple is a cult following or just the savior or the corporate infrastructure. Whatever side you choice, they are defining culture and developing trends in technology that no other organization can match.

Apple has become a religion. One of choice or one of forced stimulation we may never know, but it is in fact a new following. Are the community of doubters of organized religion who are opening the channels of creativity and free spirited thought looking for something new to believe in? Apple doesn’t produce products. They produce a way of life and a way of thinking. It is about defying what is acceptable and making it better. Apple is a leader but they are not wanting to take a leadership role. They want each and every one of us to be a leader and they are only providing the resources.

Was January 22, 1984 the new “AD”. Did water turn into wine that evening. Maybe there is a little sensationalism in this last comment but one cannot argue the critical importance that the commercial served and continues to serve as paths are set for the next generation of technology enhanced products.

To Apple we look to you as you look to us.


Hewitt Survey Shows Strategic Importance of Total Rewards in Successful M&A Transactions

Provided by Hewitt Associates (www.hewitt.com) – Press Release September 29, 2010

As corporate merger and acquisition activity continues to increase around the world, a new survey by Hewitt Associates, a global human resources consulting and outsourcing company, found that how companies leverage their compensation and benefits programs during these transactions plays a critical role in retaining key talent and ensuring the overall success of the deal.

Findings from Hewitt’s July M&A survey of 103 companies around the world showed that just 44 percent of organizations that participate in M&A activity met or exceeded their stated transaction goals. Hewitt’s survey also revealed that total rewards—which include compensation and benefits programs—is one of the main levers that organizations can use to drive deal success. In fact, of the companies in Hewitt’s survey that exceeded their transaction goals, almost all exhibited four key characteristics for how they approached their total rewards strategies:

Focusing on Liabilities in Due Diligence

According to Hewitt’s analysis, companies that exceeded their transaction goals (“Overachievers”) gave extra attention to total rewards elements in due diligence that are most likely to create liabilities. These areas included employment contracts, change-in-control and severance agreements (95 percent); executive compensation (90 percent); defined benefit retirement plans (79 percent); and executive benefits and perquisites (74 percent).

“During a transaction, Overachiever companies have a laser-like focus on total rewards liabilities and leadership, while organizations that fail to meet their goals spread their attention across a variety of due diligence topics,” said Elizabeth Fealy, global leader of Hewitt’s Corporate Transactions and Transformation Consulting practice. “Overachiever companies are simply better at evaluating their total rewards pre- and post-merger, mitigating potential risks and leveraging the cost savings they uncover.”

Looking at Total Rewards in Aggregate

During the purchase agreement stage, Hewitt’s survey found that more than two-thirds (67 percent) of successful organizations provided compensation and benefits similar to those of the acquired company for a set time after close. This broad commitment helped ensure employees didn’t experience a loss in the value of their rewards because of the acquisition—a core concern of most employees. These organizations were also more likely to make similar commitments for their employees in a divestiture situation (69 percent).

Most successful companies (63 percent) also examined compensation and benefits together and as part of a larger reward strategy after the deal closes. These companies looked for tradeoffs that enabled increases in some areas of benefits and compensation to be offset by decreases in other areas.

Being Deliberate About Talent Retention

According to Hewitt’s survey, more than three-quarters (77 percent) of all companies identified retention packages among the most effective tools in retaining top talent during a transaction. However, successful companies typically developed packages that were contingent upon the achievement of post-closing metrics and in all instances, the retention bonuses were payable within three years. These packages were also often offered much deeper within the organization—below the senior executive level. Beyond specialized retention packages, our survey shows that companies that exceeded their deal objectives also paid more attention to areas such as role selection and identification of high-potential talent.

“Overachieving companies understand that retaining key talent is critical to the success of the company post-deal,” said Dave Kompare, North American leader of Hewitt’s Corporate Transactions and Transformation Consulting practice. “But they also recognize that there’s more to a retention strategy than pay—they structure their retention programs in a way that employees are rewarded not just for staying, but also for contributing.”

Being Well Equipped, Highly Focused and Effective

More than half (58 percent) of companies that exceeded their deal objectives had highly capable, globally experienced teams that were especially adept at executing effective total rewards initiatives in transactions. Most importantly, these organizations were very effective at retention planning, addressing retirement benefits and addressing executive compensation plans.

“Bottom line, companies that are successful in exceeding their transaction goals are simply smarter about managing their money,” adds Fealy. “They are saving money in due diligence by identifying liabilities within their total rewards programs and by implementing performance driven, cost-based program designs. At the same time, they are spending money on well-designed, timely, ‘stay and play’ retention approaches. This approach leads to a retention rate and transaction success that is materially higher than their competition.”


Why You Should Never Apply for a Job – Presented by Hewitt Associates/Lee Hecht Harrison on September 29, 2010

Thank you for all of those that participated in this morning’s presentation and for all of the questions and engagement in the material.

It was a wonderful opportunity to participate and share with such an amazing group of attendees.

As promised, his is a link to the presentation slides from the event. Please let me know if you have any questions.

Presentation Link:

Why You Should Never Apply for a Job – Presented by Hewitt Associates and Lee Hecht Harrison on September 29, 2010


U.S. Health Care Cost Rate Increases Reach Highest Levels in Five Years, According to New Data from Hewitt Associates

Provided by Hewitt Associates

Full article link:

http://www.hewittassociates.com/Intl/NA/en-US/AboutHewitt/Newsroom/PressReleaseDetail.aspx?cid=9106

Rate of Increase Rises Significantly as Companies Struggle to Keep up with the Rapidly Evolving Health Care Landscape

Due to recent higher medical claim costs, an aging population and changes brought about by health care reform, employers can expect 2011 health care cost increases to be at their highest levels in five years, according to an analysis by Hewitt Associates, a global human resources consulting and outsourcing company. Next year, Hewitt projects an 8.8 percent average premium increase for employers, compared to 6.9 percent in 2010 and 6.0 percent in 2009.

According to Hewitt’s analysis, the average total health care premium per employee for large companies will be $9,821 in 2011, up from $9,028 in 2010. The amount employees will be asked to contribute toward this cost is $2,209, or 22.5 percent of the total health care premium. This is up 12.4 percent from 2010, when employees contributed $1,966, or 21.8 percent of the total health care premium. Average employee out-of-pocket costs, such as copayments, coinsurance and deductibles, are expected to be $2,177 in 2011—a 12.5 percent increase from 2010 ($1,934). These projections mean that in a decade, total health care premiums will have more than doubled, from $4,083 in 2001 to $9,821 in 2011. Employees’ share of medical costs—including employee contributions and out-of-pocket costs—will have more than tripled, from $1,229 in 2001 to $4,386 in 2011.

According to Hewitt, a variety of factors are driving the increase in projected health care cost increases for 2011. Employers are seeing an increase in the amount of charges and frequency of catastrophic claims. This is particularly true today, as slower levels of hiring have left employers with slightly older workforces who are more prone to costly medical conditions. Hewitt estimates that the most immediate applications of health care reform—including covering dependents to age 26 and the elimination of certain lifetime and annual limits—contributed approximately 1 percent to 2 percent of the 8.8 percent projected increase for 2011.

“After 18 months of waiting for health care reform to play out, employers find themselves in a very challenging cost position for 2011,” said Ken Sperling, Hewitt’s health care practice leader. “Reform creates opportunities for meaningful change in how health care is delivered in the U.S., but most of these positive effects won’t be felt for a few years. In the meantime, employers continue to struggle to balance the significant health care needs of an aging workforce with the economic realities of a difficult business environment. While health care reform cannot be blamed entirely for employers’ increasing cost, the incremental expense of complying with the new law adds fuel to the fire, at least for the short term.

“Companies cannot afford to take a ‘wait and see’ approach to health care benefits. Now is the time for organizations to be bolder about the strategies, programs and tactics they’re using to contain cost and motivate employees to engage in their own health,” added Sperling.

2010 Cost Increases by Major Metropolitan Area
In 2010, a few U.S. markets experienced rate increases significantly higher than the national average. Five major metropolitan areas in California, for example, experienced rate increases of 10 percent or higher: Los Angeles (10.2 percent), Orange County (10.6 percent), Sacramento (10.7 percent), San Diego (10.8 percent), and San Francisco (10.4 percent). Other U.S. cities experiencing higher-than-average rate increases included Charlotte (9.7 percent); Newark, NJ (10.8 percent); Philadelphia (10 percent); and Tampa (9.2 percent). Conversely, Columbus, Ohio (4.3 percent); Dallas/Ft. Worth (3.7 percent); Portland, OR (4.6 percent); and Washington D.C. (4.0 percent) experienced lower-than-average rate increases in 2010.

“Similar to 2009, workers in California saw higher health care increases this year mainly because more companies in the state offer fully insured HMOs, and increases for these plans have been higher than average,” said Bob Tate, Hewitt’s chief health actuary and the leader of the annual cost study.

2010 Cost Increases by Plan Type
In 2010, Hewitt saw average cost increases of 7.8 percent for health maintenance organizations (HMOs), 6.9 percent for point-of-service (POS) plans and 6.3 percent for preferred provider organizations (PPOs).

For 2011, Hewitt forecasts that companies will have average cost increases of 8.5 percent for PPOs and POS plans. Companies will see an average cost increase of 9.4 percent for HMOs. That means from 2010 to 2011, the average cost per person for major companies will increase from $8,671 to $9,408 for PPOs; $9,373 to $10,254 for HMOs; and $9,747 to $10,575 for POS plans.

Employer Response to Rate Increases
According to a recent Hewitt survey of 600 large U.S. companies, employers have grown increasingly concerned about rapidly rising health care costs. Almost all (95 percent) of companies say managing costs is a top business issue. To mitigate these costs, employers continue to take a number of proactive steps. These include:

Increasing Employee Cost Sharing: With the cost of providing health care benefits continuing to rise, employers continue to pass some of these costs to employees. In a recent Hewitt survey, “increasing employee cost sharing” was ranked by employers as one of their top five health care tactic priorities over the next three to five years. Workers may see employers passing along these costs in different ways, including:

Shifting plan designs from fixed dollar copayments to coinsurance models, where employees pay a percentage of the out-of-pocket costs for each health care service.
Increasing deductibles out of pocket limits and cost sharing for use of non-network providers.
Managing Dependent Eligibility and Subsidies: An increasing number of employers are realizing they can significantly reduce health care costs by assessing the eligibility of covered dependents in their plans. About three-quarters of Hewitt’s health and welfare administration clients have conducted dependent audits in the past five years to assess the eligibility of covered dependents.According to Hewitt’s data, on average, 11 percent of people enrolled in an employer’s health plan are ineligible. For a company with 10,000 enrollees, this can equate to millions of dollars in health care costs each year.

While still an emerging trend, a growing number of companies are charging premiums on a per-participant basis, rather than through a “lump sum” premium traditionally found within the “individual” and “family” pricing models. Companies may also be shifting more costs to employees by either requiring them to pay more for spousal coverage, or by applying surcharges to encourage dependent spouses to enroll in their own employer’s plans. According to Hewitt’s SpecSummary database of more than 1,200 companies, 13 percent currently impose a spousal surcharge.

Aggressive Vendor Management and Consolidation: Continuing a trend Hewitt has seen over the past three years, employers are aggressively managing vendor relationships. Programs and vendors that do not deliver measurable, near-term results are being replaced or eliminated. Employers continue to look for “best in class” vendors for certain services, while consolidating vendor relationships to secure volume discounts.

Improving Employee Health: According to recent Hewitt research, disease management and health improvement programs continue to remain a top priority for employers. More than half (53 percent) of companies currently have a disease management/health improvement strategy in place. Of those that don’t, 11 percent planned to implement one in 2010 and another 75 percent planned to implement one in the next three to five years.

Also growing in popularity is employers’ willingness to use penalties and financial incentives as a way to increase employee participation in these programs. Hewitt’s recent survey of 600 large U.S. employers found that nearly one-half (47 percent) say they either already use or plan to use financial penalties over the next three to five years for employees who don’t participate in certain health improvement programs. Of those companies, most say they will do so through additional employee cost shifting, such as higher benefit premiums (81 percent), an increase in deductibles (17 percent) and an increase in out-of-pocket expenses (17 percent).

“While employers have taken steps to mitigate costs in 2011, many organizations across all industries are already focused on developing multi-year strategies and a 2012 action plan aimed at resetting their health care programs to reflect today’s cost realities and tomorrow’s changing health insurance landscape,” said Jim Winkler, managing principal and senior health care strategist at Hewitt. “In the wake of reform, rising costs and an increasingly unhealthy workforce, employers know they must reassess the role they play in engaging their workforce to be healthy, present and productive at work.”

About Hewitt’s Data
Hewitt’s data is derived from the Hewitt Health Value Initiative™ database, which contains detailed census, cost and plan design information for 350 large U.S. employers representing 14.4 million participants and $51.9 billion in 2010 health care spending.


Hewitt/Lee Hecht Harrison Webinar & Teleconference – Developing a Personal Brand Strategy and Digital Footprint (September 29, 2010 – 9:00 AM – 10:30 AM EST)

SAVE THE DATE!!!

Hewitt Associates and Lee Hecht Harrison Webinar &Teleconference
“Why You Should Never Apply for a Job Again”
Developing a Personal Brand Strategy and Digital Footprint
Date: Wednesday, September 29th
Time: 9:00 am – 10:30 am

On Wednesday, September 29, 2010, Mark A. Leon, Talent Acquisition Specialist at Hewitt will
facilitate a live webinar and teleconference on building your personal brand in today’s digital
world.

Presentation Link:

Why You Should Never Apply for a Job

The event will focus on how to build your personal brand using Google profiles,
LinkedIn, online blogs, Twitter, Facebook and Yahoo and Google groups. The presentation will
also highlight how to conduct targeted searches for companies and specific contacts within
companies on your target list.

Mark has been highly recommended by several LHH clients who have seen his presentation.

We strongly encourage you to attend this event!! Below are the details to dial into the webinar
and teleconference.

Dial-in Number: 1-866-202-5150; Conference Code: 018 655 4339
Webinar Information:
——————————————————-
To join the online meeting (Now from iPhones and other Smartphones too!)
——————————————————-
1. Go to


https://yourconferencing.webex.com/yourconferencing/j.php?ED=145239877&UID=1164007617&RT=MiMxMQ

%3D%3D

2. Enter your name and email address.
3. Enter the meeting password: (This meeting does not require a password.)
4. Click “Join Now”.


What a first year for the Recruiterpoet Blog! Thank you everyone from the bottom of our hearts!!

What an incredible first year for the Recruiterpoet Blog (
http://www.recruiterpoet.wordpress.com
). Today is the one year anniversary since the first blog post on September 27th, 2009. What a ride it has been.

We are proud to announce that in the first year we achieved over 25,000 views on the blog with tremendous support from the subscribers and contributors who have given so much generosity to help achieve the level of success we have.

Yet this is only the beginning.

With featured bloggers, a much greater outreach and so many successful blogs that have provided insight, knowledge and inspiration for so many, we are honored to continue to provide amazing content for our readers.

All the comments and feedback have been a tremendous asset to help reshape the focus of the content and provide valuable information for our readers. As we enter into Year Two, we will continue to dig deep into future trends and provide unique, engaging and meaningful information.

Please continue to support Recruiterpoet Blog and spread the word to others.

We are looking forward to many many more years of success.

Join us as we begin to unwrap the start of another year and open the door of possibility.


National Customer Service Associate Needs – Charlotte, NC / Orlando, FL / The Woodlands/Houston, TX

Click the link for details on opportunities to launch your career with a proven leader in customer excellence:

Customer Service Associate Career Opportunites – Benefits Adminstration/Shared Services

Do you want to work for a company build on the principles of:

People—We treat one another, our clients, their participants, our business partners, and suppliers with the utmost respect. We build positive relationships by maintaining open communication and valuing diverse perspectives.

Excellence—We all share the responsibility to deliver solutions to clients that demonstrate quality, reliability, and innovation. We achieve excellence in what we do through personal initiative and continuous development of skills and knowledge, with strong support from Hewitt.

Collaboration/Teamwork—Teamwork brings together our individual talents to serve our clients and their people exceptionally well. Working together, we can leverage individual ideas and contributions into a greater result, benefiting clients, other associates, our firm, our business partners, and our service providers.

Integrity—We strive to do the right thing, regardless of the situation. Hewitt associates pride themselves in demonstrating ethical behavior, honesty, and integrity in all aspects of our work.

Hewitt takes pride in the valuable services we provide to our clients and in the business results we consistently deliver for our shareholders. Four strategic priorities are the foundation of our success:

Keep Clients First—Examining each of our business decisions to test how they protect and enhance the relationships we enjoy with our clients.

Create a Rewarding Work Experience—Ensuring that Hewitt is a place where associates can do their best work.

Growth With Intention—Investing organically and through strategic acquisitions to enhance our products and add complementary services that extend our current offers or bring them to new markets.

Get Lean— Reshaping our operating model through a continuous mandate to improve efficiency and free up resource to fund the investments that will lead to new growth.

Make Hewitt Associates a home for you and your family to growth, excel and become part of something great.
Start your career right!!!


What if you crashed an executive networking event? The power of taking risk and networking from the heart…A True Story

Wonderful story provided by Candice Szeliga

So we all know how I have been afraid to network and open my mouth for fear of sounding ridiculous. But Veena told us about the seminar at the Duke mansion so I decided that I was going to go and I was going to get some networking buddies. I am taking control of my job search. GRRRRR!

Anxiety Level: Orange
So I arrived to this GORGEOUS home in the Myers park area with a parking lot filled with BMW and Lexus’. My little Toyota was getting a complex but I continued through the door. I walked up the path from the parking lot, around the huge fountain, up the stairs surrounded by white columns, through the black and white Marble Foyer, signed in, and entered the room. I searched to find Veena, found her at the table in the back with 1 chair open asked politely if I could take the seat and was welcomed :) SCORE 1! I am with someone I know, fear level dropping.

Anxiety Level: Yellow
I see a small spread of breakfast foods (yogurts granola, fresh fruit, pastries, coffee served in mugs (not plastic). Wow, this is going to be a great day, I begin smiling and expressing gratitude to the staff for their friendly service. I go to refresh my coffee and met Bill Forsyth, who commutes between Charlotte and Atlanta. We strike up a conversation and basically I demonstrated that I don’t belong there because I gave a snippet of my elevator speech and he gave a strange look but remains very polite. So I decide that I will just fade into the background and get some info and run for the hills if I need to. No one knows me here, just another face in the crowd…..

The Key Speaker is Kraig Kramer, he addresses the room and welcomes all the CEO’S who took the time away from their companies to connect with other CEO’s and integrate new models for success for their company. HOLY CRAP! I NEED TO GET OUT OF THIS ROOM WITHOUT ANYONE SEEING ME!!!!! I listened to the speaker which was great but remain in the back of the room. Well then the raffle takes place from the evaluations of the key speaker for a signed D’Angelo Williams Mini Panther helmet. They shake the box, pull a name and…..Yup, I got it!!!! I had to walk from the back of the room to the front shake hands with the CEO of I.B.I.S Andy Vabulas and Kraig Kramer. <—– Anxiety Level: RED

Well, nothing else could go wrong after that.. so best to stay and just network and meet new folks. Still freaking out.

I stayed and got lots of good info but the trial by fire has proven that Veena and I can crash a CEO event and hold our own… GO TEAM PRONET! EVERYBODY, KEEP CRASHING PARTIES, EVENTUALLY WE WILL GET A JOB!!!


The Will Of Human Compassion is So Strong: How high school lacrosse gave a dying man one last smile

As reported by sports columnist George Diaz at OrlandoSentinel.com

It’s not lacrosse season, but last week Winter Springs (Fla.) High School played one of the most significant girls lacrosse games in memory. The score didn’t matter in the least. The significance came from the game’s sheer existence.

The Winter Springs girls lacrosse team played a special scrimmage at halftime of the Winter Springs junior varsity football game on Wednesday night. The Bears varsity squad squared up against their JV counterparts, the only way the school could logistically hold a scrimmage months out of season on short notice. And the most important spectator at the game was Carl Defoe, a middle-aged man devoid of body hair after five rounds of chemotherapy, cheering on his daughter for the first — and in all likelihood, the last — time in his life.

Defoe is dying of lung cancer, and he knows that he doesn’t have much time left — six weeks, eight weeks, maybe more. The cancer has spread from his one remaining lung to his brain stem and spinal cord. While Defoe insists that he isn’t done fighting the disease yet, the one thing that left him most anguished was knowing he’d never get to see his daughter, Heather, play in a high school lacrosse game.

Somehow the Winter Springs High School administration heard about Defoe’s last wish. The school quickly sprung into action, contacting the notoriously rigid Florida High School Activities Association to ask for special approval to hold a one-time, out-of-season lacrosse scrimmage. Amazingly, the FHSAA approved the request almost instantly, with one condition: They wanted a photo from the game.

So, on Wednesday, at halftime of the Winter Springs junior varsity football game against Oviedo High School, the two girls lacrosse squads faced off in a brisk, seven-minute scrimmage. Heather Defoe played for the varsity squad instead of the junior varsity team she’s scheduled to play with this spring … and she scored three goals.

Then, when it was all over, the two teams gathered around a happy man in a wheelchair, posed for cameras and the whole special event was gone, over as quickly as it had come.

Gone, but not forgotten by anyone there, not least of all Carl himself. If there were ever questions of whether sports can change a person’s outlook on life, they should be quieted by what Carl Defoe told Diaz just after the scrimmage wrapped up.

“I feel lucky,” Defoe said.


I Wear Your Shirt – Brilliant Marketing Integration of Social Media or a waste of cotton

On January 1, 2009 Jason Sadler launched I Wear Your Shirt (
http://iwearyourshirt.com/
) in Ponte Verdra Beach, Florida and in 2010 employed Evan White in Los Angeles to bring the message from coast to coast.

The concept is quite simple. A company looks at the calendar and purchases available days to have their company logo promoted using a tee-shirt and a structured social media outreach.

The first day of the year cost’s $5.00 with each day increasing by $5.00 so that who ever buys December 31st will pay $1825.

Five members of the staff wear your tee-shirt and with that day of cotton comfort, you get:

Five unique/fun/creative YouTube videos
Three total hours of live video content
5-15 photos
All of the content shared on five Facebook profiles, 5 Twitter profiles and the I Wear Your Shirt (IWYS) blog post.

YouTube Promotional Video – Bill Cosby Impressions

Is this an effective Search Engine Optimization (SEO) resource? The fine staff of I Wear Your Shirt seem to think so.

“The IWYS website has been linked to by Yahoo, AOL, Reuters, CBS, New York Times,
Wall Street Journal, Digg, Mashable and many more. What does that mean for you? It means your
Google ranking will increase drastically with a day on IWYS.”

As the recessions comes to a formal end, I Wear Your Shirt is in the midst of a hiring surge. Five new openings for Tee Shirt Wearers. Can anyone think of a better job title? I know I cannot.

Here is an application video submitted in September, 2010 by Bradley Wood:

Bradley Wood Video Application

How well is the company doing?
Let us try and put this in perspective.

1.) 2010 is sold out
2.) 24,405 Followers / 511 Lists on Twitter
3.) 871 YouTube Videos
4.) Nominated for a Shorty Award in Advertising

The results are clear.

Let’s see what Jason had to say about his company.
This interview was conducted by TShirt Magazine and provided by Hubpages.com

TM: The concept of ‘I Wear Your Shirt’ is simple, yet genius! How did you come up with the concept?

JS: Well, thanks for the compliment! The concept was more of a eureka moment on late night/early morning. I was laying bed at 3am racking my brain for a way to make some extra money without actually “working” and it came to me… I wear shirts every day of my life, no matter what, and should let people choose what shirts I wear. Also, I’ve had some experience in advertising on the web and I know how worthless Adwords (text links) and banner advertising can be, especially for smaller companies or startups.

TM: When did you decide that t-shirts were ‘your thing’?

JS: I’ve always been a t-shirt fan, owning a couple hundred of my own. It’s funny to think I won’t wear one of my own t-shirts for an entire year. I have come to realize how much I enjoy American Apparel shirts. I think spending an extra couple bucks is well worth it to have a nicer looking, higher quality and better fitting shirt.

TM: It seems you’re getting a lot of coverage about your ‘cause’ and word is spreading quickly. How did you get big publications like the LA Times and the NY Times to follow your story?

JS: When you use Twitter, Facebook, YouTube and Ustream.tv on a day to day basis, with thousands of people on all of them, the word can spread. I attribute a lot of my success to Twitter and Ustream.tv. You can meet anyone in the world, in any industry, of any corporate position on Twitter. Where else can that happen? Ustream.tv has been great for me because they believe in the concept and have featured my live show (3pm EST daily). They also bought January 1!

TM: How did you go about attracting well known companies to “advertise on your body“?

JS: Having a decent network of contacts of my own has been a big help. I’m a firm believer in the “it’s not what you know, it’s who you know”. I learned that fairly young, even though I’m only 26, I’ve had a good amount of work experience both good and bad. When I first thought of iwearyourshirt.com a few months ago in September, I immediately sent out a mass e-mail to my friends and contacts asking for advice and feedback. The website wasn’t even up, I just wanted to know what people thought of the idea and get them talking about it.

TM: I seems like, through your videos and pictures, that you’re practically marketing for the brands whose shirts you’re wearing. Did you have any previous marketing experience?

JS: That’s my entire vision for iwearyourshirt.com. I’m not your pitch person; I’m not saying whether you are the next big thing or how great your company/product is. I am simply in a different and hopefully more interesting way, for you to advertise/market your brand for a reasonably small price. Where else can you pay a couple hundred bucks and have someone take photos, create a unique video, do a live video stream and all of that in front of thousands of people across multiple social media outlets? I’ve worked at advertising agencies, professional sports leagues and teams and a myriad of other jobs, all of them giving me a better understanding that my passion is marketing and out of the box thinking.


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