Category Archives: Recession

Recession Busters: Idea #1 Courtesy Tax

Recession Busters – Idea #1 Courtesy Tax

I am sure many retailers are thinking of creative ways they can drive additional revenue from social media marketing campaigns to blow out sales. In an age where low consumer confidence is making the buyer more frugal and cost conscious, it is the retailers, grocers and luxury sellers that are seeing the bottom line effect.

We have developed a way to bring in additional revenue and reward those consumers that show common traditional courtesy.

We would like to implement a courtesy tax. There are several ways to tier this tax including:

1. A percentage of total sale
2. A flat fee
3. A retro-active fee based on the amount of time courtesy is not demonstrated during the transaction.

This should be left at the discretion of the consumer.

What would be considered a discourteous act that would prompt this fee. When one is checking out of a grocer or retailer, the cashier is there to assist by pricing the items, bagging, accepting and processing coupons, initiating the payment process and providing a courteous and warm customer experience. Should the customer be on the phone, blue tooth, IPod or other device that would draw attention away from the transaction, cause a delay in the process or show an overall lack of respect for the cashier, that individual would be assessed a Courtesy Tax.

That is not to say that this individual cannot end a critically important phone call for just one to two minutes to engage in this age old activity of friendly human interaction, but if they feel their lives are at such critical mass that rudeness is a luxury they can afford then the tax is justifiable.

On the opposite side, we feel that friendly and courteous interaction between the customer and cashier should be rewarded. Some places provide a cash discount if the consumer brings their own bags. We would like to provide a small token of thank you with a discount for courteous behavior. We would like to thank Kevin D’Aprile for assisting with this wonderful idea rewarding positive behavior with a smile and a few cents of savings.

Given the expansion of mobile devices and the increase in common disrespectful behavior running rampant, we feel this could have a tremendously positive affect on the bottom line revenues for retailers.

If implemented, it is a win for all parties. For those that chose selfish behavior, you are neutralizing your actions by providing financial security so your favorite stores can remain open. For those that take life with a smile, we want you to know we care and want to pay it forward with a small discount.


Is Technology Helping the Recession Along?

Last night, I picked up two VHS gems at Goodwill. Yes, I was said gems and Goodwill in the same sentence and yes I still own a VCR. Now that we got that out of the way, may I continue my story? I picked up Slap Shot and A Fish Called Wanda. Take a moment to get the “OMG, it has been so long since I saw those movies and they are so funny” out of the way. Good. This story is filled with way too many distractions.

Naturally, how could one chose between two great movies in their time or any time for that matter. I used the systematic approach and went with the one in the biggest obnoxious plastic case. Last night, John Cleese, Jamie Lee Curtis and Kevin Kline won over. As I was watching John Cleese do a commercial for Schweppes and admiring the aging quality of the print as it would compare today to a blue-ray disk, I had a single thought run through my head. Wait, there was a trailer for Big. Awesome! Back to the story. Yes, I am to blame for the last tangent. I recall as a child, this piece of plastic with way too many screws than it needed cost $89.99 in the last 1980′s. Yes. The prestige of owning a movie that you would watch in the comfort of your own home cost 90 bucks. Now, in today’s economy, who am I kidding, VHS tapes are worth less than bookends, these cost me a dollar each. Actually, it was discount Wednesday so I think they were even cheaper. In terms of nostalgia, they were priceless.

Since then the compact disk, laser disk, mini disk, blue-ray disk and instant internet streaming have out dated each other in a competitive frenzy driving costs down and supply up. I almost said NetFlix as the final link on the chain of advanced sales technology, but the likelihood is that if you read this in three to six months, they may not be here.

Let us take a moment of silence for the fall of NetFlix…….Thank you.

Now back to our show, with limited commercial interruption.

So I can get a retro VHS for a dollar, a DVD at Wal-Mart for 5 dollars or even a dollar at a flea market and a Blue-ray disk for $9.99 on sale. My how competition and bang for the buck has changed. Yet, the cost of movie tickets has increased in increments with inflation year in and year out. Add in the streaming technology and for $7.95 you are unlimited on the number of movies and shows you can watch. Actually you are limited given that there are 24 hours a day and 720 hours a month. That really limits us to about 370 movies if we don’t use the restroom or sleep. This is not to be taken as a challenge for some of you living in your parents basement.

Is this all a result of the the recession, competition or the poster child for a new society. I myself relish my $5.00 VCR I got on Craigslist and my wide assortment of VHS tapes including Strange Brew, Youngblood, Sixteen Candles, Beavis and Butthead Do America, The Way We Were, Youngblood, Dead Poet’s Society, Star Wars and Pump Up the Volume. There is something about the cracking of the tape and the feeling you get that takes you back to the innocence and comfort of youth. If it takes a recession and mounds and mounds of vendors and suppliers to drive down the cost of media, so be it. As a consumer, thank you. I am just glad my retro days have not been buried.

To all those that hang on to the memories of a good classic film on an even more classic media, we salute you. Bring out the VCR, pop some of that Orville popcorn and kick back.


Why Facebook is so important today…

As Americans and world citizens look at the events that have transpired since 2007 to present, we are looking to others for answers. As we seemingly ended a two year recessionary period and began a new era of prosperity, we had the carpet dragged out from under us. Housing start ups are at record lows along with interest rates and mortgage rates, consumer confidence is drained, unemployment rates are staggeringly high and the security of the banking/lending industry is at risk. It is an epidemic in which each one of us is or knows someone affected by this crisis.

The 1970′s underwent a turbulent period itself. As the Vietnam war raged on sinking tax payer money into a war many of us didn’t understand and a country was being divided by pro and anti-war sentiment, we were witnessing an economic crisis at home. Gas shortages, high interest rates and dangerous unemployment were key concerns for the Ford and Carter administrations.

How do you distract yourself from the harsh realities all around you? The great emancipation is in the ability to find another addictive element to off set the pains so many are feeling. In 1972, Nolan Bushnell became a pioneer creating what may have been the greatest addictive savior of the last century. Founding the video game and home computer company Atari and thus bringing the age of video games to the household. In 1977, the Atari 2600, which would be the most financially successful of the product releases, would take us into the next decade and spearhead the age of MTV, handheld gaming devices, computer based games, Myspace, IPods and Facebook.

In a moment of crisis where budgets are tight, families are worried and a state of confusion and unrest fills the air, what greater contribution to society than a device no more than five pounds that can hold a family captive hours at a time, day after day. Whether it was Frogger, Donkey Kong, Astroids, Centipede or Star Wars, this now primitive technology won the hearts of millions and gave us a reason not to focus on our own lives.

Now a new generation is scared.
We can’t spend our money…Malls, sporting events, concerts and dining are out.
We can’t find jobs…Boredom and depression are now susceptible realities.
We can’t travel…Alternative ways to see the world must be found
We can’t drive or talk on the phone…Costs are too high…How do I keep in touch with friends and family

Mark Zuckerberg could not have had better timing in 2003 when The Facebook hit the campus scene and then the world. 2007 began our generations Great Depression. With no signs that recovery is in the immediate future, now more than ever do we need another “Great Distractor”

Thank you Facebook for giving us a tool to take our minds off of the banking and housing crisis, terrorism, unemployment, budget struggles, world trade, political unrest and gas prices. We needed a platform with games, communication channels, quizzes, video/picture sharing tools, wall posts, message boards, communities and networking capability at the comfort of your own home, mobile device or coffee shop.

Mark Zuckerberg to some is a pioneer and to others a fortunate recipient of opportunity. Either way, he is this generations Nolan Bushnell. Without Facebook, perhaps there would be another tool to help numb our minds of global conditions but maybe not. We might spend hours a day on Facebook, complain about the new format, talk about how it is taking over our lives, start theories how they know everything (which they probably do), and even make a New Year’s Resolution to quit but the bottom line is that it is doing society a much needed service.

Thank you Facebook for being the most addictive non-narcotic creating a smoke screen to over one billion people daily and sheltering us from the harsh realities.


A New America – How are we adapting…

I was at an event last evening, one that was billed as a networking event. In the true southern tradition, the front yard of the host house was highlighted with palmetto trees, a long white stairwell, and a front porch decked in rocking chairs and ceiling fans. This was an elegant home with modern technology, an indoor pool and its own build in wine chiller next to the refrigerator unit. This was the home you would see from a true southern gentleman or couple who has made a financial stake and maintained it along with an elegant lifestyle. Dare I forget, just a block from the ocean.

The evening air was filled with wine and conversation. Some subtle and simple and others a little more open and risque. This event had a spread of food and beverage, but not the expectation one would have expected from this type of event, at least this observer. The wine was inexpensive, plastic cups were the glasses of choice, chips were in bowls with the bags on the table and cupcakes were in Tupperware storage units. This looked more like a Super Bowl party I would have thrown if I had a day to prepare.

As I sat by the pool trying to figure out if people were networking for career opportunities or networking for company that evening, I witnessed a new society. Not one of riches and wealth, but one where people accepted their means. I would later learn from the host that his retail enterprise has been hit hard by the recession and he still maintains a hands on approach to his stores and has not been able to extend himself to the pleasures of vacationing. He is still a very active member of the community who has connections and options financially, but when you spent a few minutes with this man in khaki shorts, a blue tee shirt and boots, you didn’t see a self made business man with a 2700 foot house on the beach, 10 foot projection television and second floor indoor pool. You saw a lover of the beach, a desire to help others, a wine enthusiast and an individual that understands there are limits to his lifestyle due to the economy.

When I indicated that there is a strong likelihood that this recession or recessionary behavior may not end until 2016 or later, there was a deep sigh.

This conversation and observation on the new America was not depressing or even surprising. It was a glimpse at behavior that has been around for millions of years; adaptation and survival of the fittest. Whether you have fallen under the times of poverty or lost significant wealth and status, so many of us are willing to make life adjustments, ride out the storm and accept that this is who we have become.

Life is and has always been a game of survival. We are given the pawn of life and met with challenges each and every day. I know there are many that are and will continue to fight to keep the social level they feel they have earned, but sometimes you have to let go of the rope and allow yourself to fall. No matter what social bucket we fall into, our influences, our loves, our support will not waiver. They were built on the foundation of caring and love. That doesn’t change with money, social lifestyle or expenses. For some it might and that is something each of us has to internalize and decide for themselves.

I have been fortunate with a supportive family, a great circle of friends, a career that I love and the ability to do the things I love to do.

Last night was a glimpse into a new America and a new world and my admiration goes out to those that see adversity and are not only able to adjust but to accept a new journey in life.


We Live in Fucked Up Times…So Buckle Up and bring a Teddy Bear

A new study of the census data shows that median net worth of Whites is 20 times that of Blacks and 18 times that of Latinos. You heard that correct. Between 2005 and 2009 median wealth fell by 66 percent in Latino households and 53 percent in Blacks. Yet among White households, that number fell only 16 percent creating the biggest net wealth differentiation in over a quarter of a century (http://bit.ly/rodebN).

If that was disturbing enough, it would make sense to add fuel to the fire. Ferrari announced today that global sales are up 11.8 percent from 2010 and 23.9 percent in the United States alone.

For the period ending July 31, 2011, Tiffany and Company saw net profit rise 19 percent (67.7 Million vs. 56.8 Million at this point last year).

Ok, show of hands, who is a little upset with the way things are going right now? Don’t be shy.

Today, we voted to raise the debt ceiling…Everything solved, yet the Dow Jones fell 2.3% and fell under 12,000. Hmmmm, that is unusual. Could it be because consumer spending is falling and manufacturing is at its lowest production rate in over two years. Oh yes, let us not forget that the unemployment rate is still at a staggering 9.4 percent.

Wait, there is more. Christie Auction House reported taking in 3.2 Billion Dollars for the first half of 2011 helped by a single Warhol piece that fetched 38.4 Million (http://bit.ly/rot9II).

New Home sales are down, durable goods production/sales are down, foreclosures continue to be steady or on the rise, food prices and gas prices are on the rise and every day middle to low income families are looking for answers.

Any thoughts or suggestions to ease the minds of those that are struggling to just stay above water?

At least Apple has as much operating cash to play with as the US Government as of Friday. No reason to fret about that since that money is offshore right now.

This is not meant to make you mad or even want to seek revenge. It is a reality, not one much different than realities of the past, but the life we are born into. We are a part of the circle of life that is continuously evolving. Is there a resolution? Is there even a problem? The beauty of debate is that there is justification for both sides.

Fair and equal treatment for all or survival of the fittest…Makes you wonder.

I can sit back and tell you things will get better. With patience and perseverance you will overcome this adversity and be stronger for it. You and I know that words won’t correct this hole that seems to be getting deeper and deeper. We are in unprecedented times. US population growth was 9.7 percent in the last decade and with increased population, increasing inflation and reduction in jobs, you don’t have to be a PhD economist to see where this is going.

There is a chance we will come out of this stronger. It is a long term investment in our future, but one that could help future generations to come. We need to see passed the greed and the gluttony and look to a time when brotherhood was the only world we knew. We struggled for hundreds of years to create a country that has now become the most powerful nation in the world. Yet, 250 years later, we are on the verge of destroying everything we worked so hard to achieve.

It is an individual choice. The answer isn’t war, hatred or jealously. The answer is compassion. Compassion for the poor, for the rich, for the content and for the struggling. Some of the biggest fears many of us face right now is life adjustment. We have grown accustomed to a way of life and now that has changed. Change is good. It isn’t about money, luxury or comfort. It is about the truly meaningful things in your life.

If you house burned down today, you will move on. All the material items would be gone, but in time a new life will be set for yourself and your family. Look at life that way. Each day should be viewed as a day of new potential.

Challenge yourself to accept change and do your part to make this a better place.
The solution will never be one single group event but a series of individual encounters that will collectively show signs of improvement….


Here is your chance – Top Recession Proof Jobs (Apply Here!)

Provided by Tim King

1. Headhunter One company’s layoff is another’s splash in the potential employee pool. Because of downsizing there are qualified people out there without jobs, and now is a great time to find them, pick them up and place them somewhere. Both sides win.

2. Bartender While the restaurant business may be floundering, bars won’t exactly boom, but they will be the first place people stop after getting the boot. Hey, people drink more when times are tough.

3. Software/Networking Development As new companies grow, here and overseas, they will need people to develop software for them to use and networks for them to communicate with. Companies need quality communication systems and programs to help them run as or more efficiently than competing companies.

4. Personal/Professional Finance Advisor After unprecedented amounts of financial scandals and poor fiscal management blunders surface, people and professionals alike will crack down on bookkeeping.

5. Repo Man Sadly, as more and more people fall on hard times, they will have to start giving up their possessions in order to make ends meet. The repossession industry will reap the benefits.

6. Collection Agents Companies are going belly-up left and right. The ones that don’t want to will try as hard as they can to keep their books clean, both legally and financially. Collection agencies will have no shortage of clients as more and more companies try to clean up.

7. Military /Government Jobs More and more service members overseas are extending their tours so they don’t have to face the bleak job market back home. The government will always need people to keep it functioning. Plus, government jobs are harder to get fired from and the benefits can be sweet, especially for those with families.

8. Nursing and Pharmaceuticals I’m sure you’ve heard it before: the baby boomers are getting old. In the coming years there will be a seemingly endless realm of potential patients to treat, and the nursing career and pharmaceutical industry will ride the wave high.

9. Truck Driver It’s not for everyone, but it’s a time-tested and classic profession. People are always going to need stuff, and that stuff will need to get places. Most of the time you will get a certain amount of time off for a certain amount of miles completed, which can mean lots of down time for rest and personal projects, and the medical and retirement benefits are a plus as well.

10. Fundraiser Asking for money is an idea that makes many people shudder, especially when everyone seems so tight. But with green jobs on a possible brink of booming and city planning expanding, companies and contractors are going to need people to raise funds. Besides, if you’re a good fundraiser you will have a good enough relationships with your donors that asking for money shouldn’t be a big issue.


Rest in Peace Holden Caufield and J.D. Salinger – You made us forget the recession for a few minutes

“I will work for only $10 a day to pay for gas or will consider working for free to gain experience in medical office field. Would also consider a chiropractor assistant. I ran an office for 8 years where I did customer service, AP, AR, payroll, scheduling, and ordering supplied. Some companies need that little extra help but can’t afford to hire another employee because that would require putting another on payroll. This would be ideal. If you would like I could send you personal and professional references”

- Craigslist Charlotte – Resumes

For a few hours today as RIP J.D. Salinger filled the Twitter Cyber airwaves, we reflected on the man that created a generational persona and one of the most gifted fictional literary characters of the 20th Century. Catcher in the Rye reminded us of the loss of innocence and how maturity, the pitfalls of life and the pressures we face every day are entrenched in our minds and emotions. If we can help the children hold on a little longer to the dreams and simplicities of innocence, we have succeeded.

I want to join Holden at the bottom of the hill catching the children as they fall and helping them stay on that mountain a little longer.

Seeing that ad today timed very well with the passing of such a profound author and thinker.

Some analysts believe that this recession may be the great equalizer. The time in our lives where we are forced to walk away from gluttony and greed and rely on the relationships and moral framework that followed us throughout our lives.

Holden was an observer much like Salinger, who took in his surroundings and with his emotions internalized walked through life with a pattern of uncertainty and delusional optimism.

That is an interesting phrase, “delusional optimism”. He wanted to believe in the goodness of others but others were forced to determine their lifestyle of money, greed, gluttony and societies impression of their live of value. Value is not based on wealth. I could fight that argument until all the children fall. Value is based on the number of smiles in a day, the feeling of being completely content, the warmth of a hug, the sound of a voice or the sound of nothing but a single bird in a windowsill.

To me value is the moments that make we feel alive.

Tomorrow the recession will continue, the wars will still be fought, natural disasters will tear families apart and prejudice and bias will be seen all over the world but for me, I will wake up to the sound of the bird and smile.


Whose Life Will You Touch?

In light of the global outpouring of financial, spiritual, and unbiased support to rebuild the lives of those affected by the Earthquakes in Haiti, it is a prevalent time to take a step back and ask ourselves the question: Whose Life Will You Touch?

This is the message that is spearheading the campaign launch of the new Hewitt Associates Career Website release (http://www.hewittcareers.com/).

A career is not about personal gratification and lifestyle accomodations but the value you bring to an organizational structure and ultimately the impact you have on other lives. Hewitt has a commitment to excellence in customer satisfaction, community involvement, quality of life and passion for meeting the needs of all the individuals whoses lives they affect. This is not a catch line but a morale framework for adhering to the bettering of society.

Over the last 18 to 24 months, families, communities, neighborhoods, states, countries and continents have been adversely altered due to the global recession. During that time, millions of people in ways small and large have done all they can to help others in an showering of support.

In life, as we grow and mature we tend to see the world in a much more complicated way. It seems almost critical to simply our surrounded and place value on morales and shared values.

The challenge I have today is to look in the mirror and ask yourself: Whose Life Will You Touch?


Charlie Bit My Finger

When FDR told us to buy war bonds, we listened and took out our wallets.
When Ashton and Ted Turner/CNN fought for one million followers on Twitter, we joined.
When Oprah gave us a book title, we read.
When Barney told us it was “Legend” wait for it “ary”, we waited.
When Michael Jordan ate Wheaties, we ate every spoonful right along with him.

What lesson has Marketing 101 taught each of us? Fame and popularity are very effective tools for persuasion and have tremendous selling power. This would not be an educational blog without a twist, a few theories and a drawn conclusion to take away with you for further thought.

How did the “Charlie Bit My Finger” video starring two young British lads to date draw 129,365,073 individual views, 245,955 comments, and 329,588 ratings since its release on May 22, 2007. Spurring off a number of imitation videos, national press coverage and unprecedented advertising banners, this 56 second phenomenon has created a global awareness of grass roots advertising. Not to take credit away from “David after Dentist” who has an amazing 33,071,519 views to his credit, but Charlie and his giggle and appetite for fingers has taken the world by storm.

Kids are cute. Bill Cosby capitalized on that many years ago and Little Miss Sunshine reminded us of the advantages of child exploitation but is that enough to make it the greatest YouTube Video ever? To be the greatest video on the fourth largest website on the planet is quite an achievement. One Simon Cowell would even be humbled by. Is it the British accent? Even I am a sucker for a British accent. Maybe it’s the playful giggle of a newborn. Maybe it is the closeness we all feel for family. Theory, speculation, rumor and many many minutes of analysis are needed as we continue to ponder these questions. The truth is, someone liked it. That is how it all starts. It begins with one and continues until it either fades away or an epidemic ensues. This video has and continues to be a mass global epidemic.

For all the marketing executives out there trying to capitalize on the popularity of this video, isn’t the correct approach to understand this video and how it became the King of Youtube?

The key to successful marketing and advertising is to understand who your customers are, how they think, the supply and demand of the economy, the marketability of the product and/or service and how to maximize the profit margins. You will have to enroll at Phoenix University to get the full course load (We know there is one being built in your neighborhood very soon) but I think we get the gist.

This is a monumental time for the marketing community. Money is tight, unemployment is high, discretionary spending as at historical lows and families are finding ways to make more with less. In our lifetimes, this may be the biggest global recession we ever experience.

Talk about a challenge. The answer is simple, ask Charlie. I guess we have to wait a few years.


Confessions of An Unemployed Shopaholic

“I have an interview next week with UPS. I hope I get to wear the uniform. How cool would it be to wear the uniform.” – Those words were uttered by a very successful corporate and agency Talent Acquisition professional who had the suburban home outside of the major urban market and the summer cabin by the lake up north. Enjoyed traveling and sailing and knew how to close the deal.

After months of optimistic frustration, interviews started trickling in. Slowly but promising. Sharpening the interviewing skills, preparing for the behavioral bombardment of questions and ironing the most conservative suit in the closet, he was ready. The answered flowed, the confidence rose and the will to rise from the recession was peaking its head and just as we were ready to close the deal something was missing, the money.

Wait, is he expected to do the same caliber of work for 40 or 50 thousand less than what he was making prior. Oh no, reality just pitched three strikes and Casey is still waiting at the plate with bat in hand.

Time to sell the cabin but hopefully not the dogs. We can hold out a little longer. He can do some freelance consulting, participate in some small speaking engagements, take a few courses and keep fresh on the industry news and trends.

Now he finally has time to catch up on Mashable.com, BNet.com and Tweet the trials and tribulations of Bubble Boy on Twitter. Oh yes, internet procrastination disguised as a career search session. That may actually help the mental meltdown that is about to happen.

Good news, the unemployment rate is only 9.4% but wait, it is 12.8% in his major metropolitan area and if you factor in those that are no longer eligible for unemployment, we are close to 17.5%. Not looking good but not out yet.

He still has a strong circle of friends to help him through these times and he knows he is not the only one sitting on the deck of the Titanic. That moral support from employed and unemployed alike has kept him mentally strong during this time.

Even with the prospect of UPS he still does not see a sunrise in the near future. That is scary and very real.

What does the next chapter bring for this once well educated, well paid and well respected professional….
We will wait and see. He knows he is marketable and ready to take on the next assignment. He is maintaining connections with agencies, network contacts and keeping his career search and tweet deck up to date on opportunities. With persistence and a little bit of good old fashioned luck, this once prominent member of the Talent Acquisition community will once again rise to the top.

Postscript: This individual is now a senior director at a Fortune 500 global organization. Cheers!


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