Pour Some Sugar on Me: The Day Apple Defined the World that We Live In Today!

On January 22, 1984, Apple launched a 58 second spot during the Super Bowl that was only aired once, but was the defining moment of a transformation of technology that has shaped the way we view the world today.

Directed by Ridley Scott, just off the success of the much acclaimed Blade Runner, this innovative look through the souls of our own suspension of reality into a world defined by the visionary George Orwell and made into a reality by the advent of advances in technology and communication, set us up for a bomb that 25 years later has changed the world forever.

How can millions of people all around the globe be so fixated on a 58 second spot that blew our minds away without even realizing what were were witnessing. We stared into the unknown of endless possibility.

It was a defining moment, not in Super Bowl commercial history, but in the evolution of cultural change. That evening we all felt a surge of energy rush through our bodies and we looked at the future of civilization. Did Apple even understand at the time, how iconic this spot would be?

As members of Generation X, gadgets became a part of life with the Commodore units, video games, Atari and Nintendo transforming children from outdoor species to indoor species but there was still an element of connection with personal hands on relationships. Today we see relationships through a four inch screen and a series of social networks that take us around the world faster than the speed of light.

That hammer throw. That defiant moment shattered all traditional thought and opened an abyss that has not only shaped the lives we live but in some respects has begun to control it.

Some may argue that Apple is a cult following or just the savior or the corporate infrastructure. Whatever side you choice, they are defining culture and developing trends in technology that no other organization can match.

Apple has become a religion. One of choice or one of forced stimulation we may never know, but it is in fact a new following. Are the community of doubters of organized religion who are opening the channels of creativity and free spirited thought looking for something new to believe in? Apple doesn’t produce products. They produce a way of life and a way of thinking. It is about defying what is acceptable and making it better. Apple is a leader but they are not wanting to take a leadership role. They want each and every one of us to be a leader and they are only providing the resources.

Was January 22, 1984 the new “AD”. Did water turn into wine that evening. Maybe there is a little sensationalism in this last comment but one cannot argue the critical importance that the commercial served and continues to serve as paths are set for the next generation of technology enhanced products.

To Apple we look to you as you look to us.


What a first year for the Recruiterpoet Blog! Thank you everyone from the bottom of our hearts!!

What an incredible first year for the Recruiterpoet Blog (http://www.recruiterpoet.wordpress.com). Today is the one year anniversary since the first blog post on September 27th, 2009. What a ride it has been.

We are proud to announce that in the first year we achieved over 25,000 views on the blog with tremendous support from the subscribers and contributors who have given so much generosity to help achieve the level of success we have.

Yet this is only the beginning.

With featured bloggers, a much greater outreach and so many successful blogs that have provided insight, knowledge and inspiration for so many, we are honored to continue to provide amazing content for our readers.

All the comments and feedback have been a tremendous asset to help reshape the focus of the content and provide valuable information for our readers. As we enter into Year Two, we will continue to dig deep into future trends and provide unique, engaging and meaningful information.

Please continue to support Recruiterpoet Blog and spread the word to others.

We are looking forward to many many more years of success.

Join us as we begin to unwrap the start of another year and open the door of possibility.

What if you crashed an executive networking event? The power of taking risk and networking from the heart…A True Story

Wonderful story provided by Candice Szeliga

So we all know how I have been afraid to network and open my mouth for fear of sounding ridiculous. But Veena told us about the seminar at the Duke mansion so I decided that I was going to go and I was going to get some networking buddies. I am taking control of my job search. GRRRRR!

Anxiety Level: Orange
So I arrived to this GORGEOUS home in the Myers park area with a parking lot filled with BMW and Lexus’. My little Toyota was getting a complex but I continued through the door. I walked up the path from the parking lot, around the huge fountain, up the stairs surrounded by white columns, through the black and white Marble Foyer, signed in, and entered the room. I searched to find Veena, found her at the table in the back with 1 chair open asked politely if I could take the seat and was welcomed 🙂 SCORE 1! I am with someone I know, fear level dropping.

Anxiety Level: Yellow
I see a small spread of breakfast foods (yogurts granola, fresh fruit, pastries, coffee served in mugs (not plastic). Wow, this is going to be a great day, I begin smiling and expressing gratitude to the staff for their friendly service. I go to refresh my coffee and met Bill Forsyth, who commutes between Charlotte and Atlanta. We strike up a conversation and basically I demonstrated that I don’t belong there because I gave a snippet of my elevator speech and he gave a strange look but remains very polite. So I decide that I will just fade into the background and get some info and run for the hills if I need to. No one knows me here, just another face in the crowd…..

The Key Speaker is Kraig Kramer, he addresses the room and welcomes all the CEO’S who took the time away from their companies to connect with other CEO’s and integrate new models for success for their company. HOLY CRAP! I NEED TO GET OUT OF THIS ROOM WITHOUT ANYONE SEEING ME!!!!! I listened to the speaker which was great but remain in the back of the room. Well then the raffle takes place from the evaluations of the key speaker for a signed D’Angelo Williams Mini Panther helmet. They shake the box, pull a name and…..Yup, I got it!!!! I had to walk from the back of the room to the front shake hands with the CEO of I.B.I.S Andy Vabulas and Kraig Kramer. <—– Anxiety Level: RED

Well, nothing else could go wrong after that.. so best to stay and just network and meet new folks. Still freaking out.

I stayed and got lots of good info but the trial by fire has proven that Veena and I can crash a CEO event and hold our own… GO TEAM PRONET! EVERYBODY, KEEP CRASHING PARTIES, EVENTUALLY WE WILL GET A JOB!!!

The Will Of Human Compassion is So Strong: How high school lacrosse gave a dying man one last smile

As reported by sports columnist George Diaz at OrlandoSentinel.com

It’s not lacrosse season, but last week Winter Springs (Fla.) High School played one of the most significant girls lacrosse games in memory. The score didn’t matter in the least. The significance came from the game’s sheer existence.

The Winter Springs girls lacrosse team played a special scrimmage at halftime of the Winter Springs junior varsity football game on Wednesday night. The Bears varsity squad squared up against their JV counterparts, the only way the school could logistically hold a scrimmage months out of season on short notice. And the most important spectator at the game was Carl Defoe, a middle-aged man devoid of body hair after five rounds of chemotherapy, cheering on his daughter for the first — and in all likelihood, the last — time in his life.

Defoe is dying of lung cancer, and he knows that he doesn’t have much time left — six weeks, eight weeks, maybe more. The cancer has spread from his one remaining lung to his brain stem and spinal cord. While Defoe insists that he isn’t done fighting the disease yet, the one thing that left him most anguished was knowing he’d never get to see his daughter, Heather, play in a high school lacrosse game.

Somehow the Winter Springs High School administration heard about Defoe’s last wish. The school quickly sprung into action, contacting the notoriously rigid Florida High School Activities Association to ask for special approval to hold a one-time, out-of-season lacrosse scrimmage. Amazingly, the FHSAA approved the request almost instantly, with one condition: They wanted a photo from the game.

So, on Wednesday, at halftime of the Winter Springs junior varsity football game against Oviedo High School, the two girls lacrosse squads faced off in a brisk, seven-minute scrimmage. Heather Defoe played for the varsity squad instead of the junior varsity team she’s scheduled to play with this spring … and she scored three goals.

Then, when it was all over, the two teams gathered around a happy man in a wheelchair, posed for cameras and the whole special event was gone, over as quickly as it had come.

Gone, but not forgotten by anyone there, not least of all Carl himself. If there were ever questions of whether sports can change a person’s outlook on life, they should be quieted by what Carl Defoe told Diaz just after the scrimmage wrapped up.

“I feel lucky,” Defoe said.

I Wear Your Shirt – Brilliant Marketing Integration of Social Media or a waste of cotton

On January 1, 2009 Jason Sadler launched I Wear Your Shirt (http://iwearyourshirt.com/) in Ponte Verdra Beach, Florida and in 2010 employed Evan White in Los Angeles to bring the message from coast to coast.

The concept is quite simple. A company looks at the calendar and purchases available days to have their company logo promoted using a tee-shirt and a structured social media outreach.

The first day of the year cost’s $5.00 with each day increasing by $5.00 so that who ever buys December 31st will pay $1825.

Five members of the staff wear your tee-shirt and with that day of cotton comfort, you get:

Five unique/fun/creative YouTube videos
Three total hours of live video content
5-15 photos
All of the content shared on five Facebook profiles, 5 Twitter profiles and the I Wear Your Shirt (IWYS) blog post.

YouTube Promotional Video – Bill Cosby Impressions

Is this an effective Search Engine Optimization (SEO) resource? The fine staff of I Wear Your Shirt seem to think so.

“The IWYS website has been linked to by Yahoo, AOL, Reuters, CBS, New York Times,
Wall Street Journal, Digg, Mashable and many more. What does that mean for you? It means your
Google ranking will increase drastically with a day on IWYS.”

As the recessions comes to a formal end, I Wear Your Shirt is in the midst of a hiring surge. Five new openings for Tee Shirt Wearers. Can anyone think of a better job title? I know I cannot.

Here is an application video submitted in September, 2010 by Bradley Wood:

Bradley Wood Video Application

How well is the company doing?
Let us try and put this in perspective.

1.) 2010 is sold out
2.) 24,405 Followers / 511 Lists on Twitter
3.) 871 YouTube Videos
4.) Nominated for a Shorty Award in Advertising

The results are clear.

Let’s see what Jason had to say about his company.
This interview was conducted by TShirt Magazine and provided by Hubpages.com

TM: The concept of ‘I Wear Your Shirt’ is simple, yet genius! How did you come up with the concept?

JS: Well, thanks for the compliment! The concept was more of a eureka moment on late night/early morning. I was laying bed at 3am racking my brain for a way to make some extra money without actually “working” and it came to me… I wear shirts every day of my life, no matter what, and should let people choose what shirts I wear. Also, I’ve had some experience in advertising on the web and I know how worthless Adwords (text links) and banner advertising can be, especially for smaller companies or startups.

TM: When did you decide that t-shirts were ‘your thing’?

JS: I’ve always been a t-shirt fan, owning a couple hundred of my own. It’s funny to think I won’t wear one of my own t-shirts for an entire year. I have come to realize how much I enjoy American Apparel shirts. I think spending an extra couple bucks is well worth it to have a nicer looking, higher quality and better fitting shirt.

TM: It seems you’re getting a lot of coverage about your ‘cause’ and word is spreading quickly. How did you get big publications like the LA Times and the NY Times to follow your story?

JS: When you use Twitter, Facebook, YouTube and Ustream.tv on a day to day basis, with thousands of people on all of them, the word can spread. I attribute a lot of my success to Twitter and Ustream.tv. You can meet anyone in the world, in any industry, of any corporate position on Twitter. Where else can that happen? Ustream.tv has been great for me because they believe in the concept and have featured my live show (3pm EST daily). They also bought January 1!

TM: How did you go about attracting well known companies to “advertise on your body“?

JS: Having a decent network of contacts of my own has been a big help. I’m a firm believer in the “it’s not what you know, it’s who you know”. I learned that fairly young, even though I’m only 26, I’ve had a good amount of work experience both good and bad. When I first thought of iwearyourshirt.com a few months ago in September, I immediately sent out a mass e-mail to my friends and contacts asking for advice and feedback. The website wasn’t even up, I just wanted to know what people thought of the idea and get them talking about it.

TM: I seems like, through your videos and pictures, that you’re practically marketing for the brands whose shirts you’re wearing. Did you have any previous marketing experience?

JS: That’s my entire vision for iwearyourshirt.com. I’m not your pitch person; I’m not saying whether you are the next big thing or how great your company/product is. I am simply in a different and hopefully more interesting way, for you to advertise/market your brand for a reasonably small price. Where else can you pay a couple hundred bucks and have someone take photos, create a unique video, do a live video stream and all of that in front of thousands of people across multiple social media outlets? I’ve worked at advertising agencies, professional sports leagues and teams and a myriad of other jobs, all of them giving me a better understanding that my passion is marketing and out of the box thinking.

Life 2.0 – Are you ready?

This afternoon I watched Quentin rub his new brother’s stomach and feel his tiny hands as he waited anxiously to hold little baby Aaron in his arms. He spoke about being his big brother and always protecting him while mom rested on the bed proud of the maturity of her little six year old young adult.

At the farmer’s market, farmers, tea specialists, craft developers and patrons all came together to help drive economic growth and help small business owners continue to pursue their dreams.

Today, I am remembering the passing of my mother. It is a very personal tradition I perform each year that relies on the technology of the greatest invention known in existence, the human body and the brain. Through memories, this day remains special to me by reflecting on all the things I value about the relationship with my mother.

Life 2.0 is a very complex, unpredictable, engaging, creative, exciting and passionate platform of networking and innovation.

It is driven by:

Personal and professional human interaction
Sharing of ideas, talents, eduction
Building on collaboration and teamwork
Expanded by the morals and ethics that drive our daily lives
Success is on never accepting life the way it is but allowing life to be challenged
It is about looking forward but reflecting on the memories of yesterday

Life 2.0 has taken millions of years to develop, yet we have only tipped the iceberg.

We are now starting to see the true potential.

Technology is bringing this world closer together through talent communities, online dating, professional networks, IM, texting, Social Networking and email but we must remember one key element: No matter how much technology becomes an integral part of our lives, it is the human touch that will remain the most significant force that moves us forward.

When you are done hiding behind your PC, IPad, IPhone, and your Mac then you will start to see something more amazing than any Photoshop picture: Life

Life is filled with flowers, trees, mountains, clouds, love, passion, fear, and so much majesty