I Wear Your Shirt – Brilliant Marketing Integration of Social Media or a waste of cotton

On January 1, 2009 Jason Sadler launched I Wear Your Shirt (http://iwearyourshirt.com/) in Ponte Verdra Beach, Florida and in 2010 employed Evan White in Los Angeles to bring the message from coast to coast.

The concept is quite simple. A company looks at the calendar and purchases available days to have their company logo promoted using a tee-shirt and a structured social media outreach.

The first day of the year cost’s $5.00 with each day increasing by $5.00 so that who ever buys December 31st will pay $1825.

Five members of the staff wear your tee-shirt and with that day of cotton comfort, you get:

Five unique/fun/creative YouTube videos
Three total hours of live video content
5-15 photos
All of the content shared on five Facebook profiles, 5 Twitter profiles and the I Wear Your Shirt (IWYS) blog post.

YouTube Promotional Video – Bill Cosby Impressions

Is this an effective Search Engine Optimization (SEO) resource? The fine staff of I Wear Your Shirt seem to think so.

“The IWYS website has been linked to by Yahoo, AOL, Reuters, CBS, New York Times,
Wall Street Journal, Digg, Mashable and many more. What does that mean for you? It means your
Google ranking will increase drastically with a day on IWYS.”

As the recessions comes to a formal end, I Wear Your Shirt is in the midst of a hiring surge. Five new openings for Tee Shirt Wearers. Can anyone think of a better job title? I know I cannot.

Here is an application video submitted in September, 2010 by Bradley Wood:

Bradley Wood Video Application

How well is the company doing?
Let us try and put this in perspective.

1.) 2010 is sold out
2.) 24,405 Followers / 511 Lists on Twitter
3.) 871 YouTube Videos
4.) Nominated for a Shorty Award in Advertising

The results are clear.

Let’s see what Jason had to say about his company.
This interview was conducted by TShirt Magazine and provided by Hubpages.com

TM: The concept of ‘I Wear Your Shirt’ is simple, yet genius! How did you come up with the concept?

JS: Well, thanks for the compliment! The concept was more of a eureka moment on late night/early morning. I was laying bed at 3am racking my brain for a way to make some extra money without actually “working” and it came to me… I wear shirts every day of my life, no matter what, and should let people choose what shirts I wear. Also, I’ve had some experience in advertising on the web and I know how worthless Adwords (text links) and banner advertising can be, especially for smaller companies or startups.

TM: When did you decide that t-shirts were ‘your thing’?

JS: I’ve always been a t-shirt fan, owning a couple hundred of my own. It’s funny to think I won’t wear one of my own t-shirts for an entire year. I have come to realize how much I enjoy American Apparel shirts. I think spending an extra couple bucks is well worth it to have a nicer looking, higher quality and better fitting shirt.

TM: It seems you’re getting a lot of coverage about your ‘cause’ and word is spreading quickly. How did you get big publications like the LA Times and the NY Times to follow your story?

JS: When you use Twitter, Facebook, YouTube and Ustream.tv on a day to day basis, with thousands of people on all of them, the word can spread. I attribute a lot of my success to Twitter and Ustream.tv. You can meet anyone in the world, in any industry, of any corporate position on Twitter. Where else can that happen? Ustream.tv has been great for me because they believe in the concept and have featured my live show (3pm EST daily). They also bought January 1!

TM: How did you go about attracting well known companies to “advertise on your body“?

JS: Having a decent network of contacts of my own has been a big help. I’m a firm believer in the “it’s not what you know, it’s who you know”. I learned that fairly young, even though I’m only 26, I’ve had a good amount of work experience both good and bad. When I first thought of iwearyourshirt.com a few months ago in September, I immediately sent out a mass e-mail to my friends and contacts asking for advice and feedback. The website wasn’t even up, I just wanted to know what people thought of the idea and get them talking about it.

TM: I seems like, through your videos and pictures, that you’re practically marketing for the brands whose shirts you’re wearing. Did you have any previous marketing experience?

JS: That’s my entire vision for iwearyourshirt.com. I’m not your pitch person; I’m not saying whether you are the next big thing or how great your company/product is. I am simply in a different and hopefully more interesting way, for you to advertise/market your brand for a reasonably small price. Where else can you pay a couple hundred bucks and have someone take photos, create a unique video, do a live video stream and all of that in front of thousands of people across multiple social media outlets? I’ve worked at advertising agencies, professional sports leagues and teams and a myriad of other jobs, all of them giving me a better understanding that my passion is marketing and out of the box thinking.

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