By Mark A. Leon
There are some simple steps and slight cultural shifts needed to become a “Best in Class” Diversity employer.
Step 1: Understand what diversity means. Too often, we are blinded by the majority thinking that diversity is a physical attribute. Yes, there are ethnic, disability and gender diversity differentiators, but diversity is a mix of internal and external diversity. It isn’t just about the color of your skill or gender. Diversity includes culture, ideas, values, beliefs, sexual orientation, religion and ways of thinking. It is a cumulative melting pot of culture, personality, professional style, gender and limitations. Once we understand that diversity encompasses all, we are moving in the right direction.
Step 2: Develop a strong mission statement valued at all levels of the company. Create a mission statement that is shared by the organization and in line with your employee value proposition
Example: The mission of the EMPLOYER diversity and inclusion program is to grow a diverse workforce and cultivate an inclusive work environment, where employees are fully engaged and empowered to deliver the outstanding services.
Step 3: Communication. A diversity strategy plan is only as strong as the employee base that embraces and supports it. This communication must start at the highest levels of leadership and funnel down to the most elementary members of the organization’s family. It is not a one -time deal. It must re reiterated year after year and sometimes more often.
Step 4: Create a sense of belonging. Internal affinity groups provide a safe harbor for like groups of people with like interests to feel welcome and open to share and find comfort. Even in a perfect world, there are individuals that will not agree with all your ideas and values. By sponsoring networks internally to share, you are providing an escape and showing your commitment to maintaining a diverse workforce.
Step 5: Understand the cultural make up of your organization. How does the workforce breakdown? What are your strengths? What are your areas of improvement? What direction is the organization going? How can you diversifying the workforce to help to expand the company thinking and take it to the next level? By understanding your strength and gaps, you can begin to set goals and expectations for an effective diversity recruitment strategy
Step 6: Set proper budget and launch a diversity recruitment team focused on university and professional diversity hiring. Ensure the team focuses on local, national and global exercises to fulfill the diversity recruitment strategy goals. This will include diverse job postings, conferences, diversity focused college relations, local organizational partnerships, career webinars, information sessions and tours. The Diversity Recruitment Strategy must be:
- Focused on consistent year after year to build long term relationships
- Properly funded
- Defined goals
- Clear metrics and reporting
- Recruitment must partner with marketing and/or employment branding to create a campaign supporting the value and advantage of a diverse workforce.
Step 7: Share the success stories. Nothing drives interest and engagement from the outside more than shared stories that are relatable and focused on an element of success and achievement. Celebrate your brand as a diverse employer that values shared ideas and celebrates success stories. This can be done through a blog, newsletter, talent community or corporate social channels.
Step 8: Design your benefits program to allow diverse populations to maintain their religious, ethnic and holiday beliefs and celebrations. Allow for time off even for the smallest population of the workforce.
At the end of the day, a diversity strategy is not about meeting a quota of hires, going through the motions of posting jobs to diverse niche sites to meet compliance regulations or printing a diversity and inclusion statement. It is about acceptance, embracing new ideas and valuing inclusion from any background or walk of life.