Introducing: The Social Resume


By Mark A. Leon

Here are some important facts and perceptions that are vital to the content that will be presented in this article

  • On average, a recruiter will review a resume for 10 seconds or less.
  • Organizations are more focused on a cultural fit than a skill fit to increase the probability of longer tenure and better synergies
  • 70% of recruiters do online background checks or internet stalker as some call it.
  • Your social presence is a direct extension of yourself.
  • Your interests, passions, activities and work connection determine the complete you.
  • Recruiters believe in full transparency.

Now that we have laid out those pieces of information, why are workforce centers, guidance counselors, career advisors and bloggers telling you that you need a full one or two-page resume to compete in this deeply competitive job market?

The answer is simple: We are not evolving with the times. Simplicity and full transparency are the keys to finding your perfect career marriage.

How often have you heard, “Someday, they will put a microchip in our hand or brain and scan all our vital information on the spot?”

Let us not take too big of a leap right away.  We believe we have created the solution for both candidates and recruiters, The Social Resume

Follow this simple format and you will give yourself a leg up on the competition.

Section 1: Name and Contact Information

Mark A. Leon
700 Daniel Ellis Drive, #6206
Charleston, South Carolina 29412
Mobile:  612-812-5226 (Text Friendly)
Skype: MarkLeonIBM

Section 2:  Personal Statement – Tell us the complete you in 3 sentences or less

Marketing, Branding Strategist and Story Teller.  Accomplished/Published Writer, Photographer and Journalist.  20 plus years in Human Resources Consulting, Talent Acquisition and Sourcing.

Section 3:  Social Presence – Send us all your social profile links (We want to know the “complete” you)

LinkedIn –
Twitter –
Facebook –
Pinterest –
Vimeo – –
Blog (Poetry and Career Advice) –

Section 4:  Career Summary – Just company, title and dates… Nothing else

IBM (Sourcing Executive – RPO) – April 2014 – Present
Aon Consulting (Former Hewitt Associates) (Recruiter/Sourcer/Global Branding Consultant for TA) – June 2007 – April 2014
Courage Center (Human Resources Consulting) – January 2007 – June 2017
Thomson Reuters (Marketing, Finance and IT Recruiter – Full Life Cycle) – March 2005 – January 2007

Section 5:  Highest Degree Completed (Dates Not Required)

Masters of Human Resources and Industrial Labor Relations – Rutgers University

Section 6:  Free for all – Accomplishments, Volunteer Work, etc (Last 3 years)

Speaker – Hirepalooza (June 2015) – San Francisco, CA
Six Published Collections of Poetry
Volunteer – Turkey Day Run (2014 – 15)
Silent Auction Coordinator – Yelp Scotty Fund Raiser (2016)

There you have it.  A recruiter can now evaluate you in 10 seconds and determine a skill and cultural fit.

Let us see what the finished product looks like:

Mark A. Leon
700 Daniel Ellis Drive, #6206
Charleston, South Carolina 29412
Mobile:  612-812-5226 (Text Friendly)
Skype: MarkLeonIBM

Personal Statement:

Marketing, Branding Strategist and Story Teller.  Accomplished/Published Writer, Photographer and Journalist.  20 plus years in Human Resources Consulting, Talent Acquisition and Sourcing.

Social Channels:

Career Experience:

  • IBM (Sourcing Executive) – April 2014 – Present
  • Aon Consulting (Former Hewitt Associates) (Recruiter/Sourcer/Global Branding Consultant for TA) – June 2007 – April 2014
  • Courage Center (Human Resources Consulting) – January 2007 – June 2017
  • Thomson Reuters (Recruiter – Full Life Cylce) – March 2005 – January 2007

More About Me:

Speaker – Hirepalooza (June 2015) – San Francisco, CA
Six Published Collections of Poetry
Volunteer – Turkey Day Run (2014 – 15)
Silent Auction Coordinator – Yelp Scotty Fund Raiser (2016)
Career Coach (2009 – Present)


Power of Positive Thinking in the Workplace and How to Get There


The workplace is a challenging space filled with aggressive behavior, greed, agendas and red tape. It can take the best of intentions and drive them right into the ground. The separation of wealth grows larger, the loyalty factor becomes blurred and moral integrity comes into question often. Still, we continue to spend a significant portion of our lives in the workplace. Some for survival, some for challenge and even others for a sense of value.

Are we happy each and every day you step out of the house and make your way to the office, store, lemonade stand, farm or any other location you call work?

I think the key to a successful career is positive thinking and in order to achieve a level of balance and satisfaction in the workplace you need to begin by identifying your core goals of employment and the culture that helps you thrive.

Type of Workplace and Culture:

  • What is your motivator? (Financial, working from home, teamwork, challenging work, chance to innovate, managing others, etc.)  Once you identify the reason you choose to work, you can focus on achieving your goals.
  • What type of culture motivates you and keeps your passion and energy level high?  (Do you like to skateboard to work?  Do you like a conservative quiet office? Do you love team outings? Are you a mover or prefer a desk all day?)
  • Do you prefer routine or change?
  • Are you a leader or a contributor?
  • Do you want to be around others or alone?
  • Do you want to work in a small intimate setting or a large global arena?
  • Do you want to feel like you make a difference or just contribute to the flow?


Setting Goals: (This part is often challenging for many.  Many of us set annual goals toward our bonus, but are these true tests of your ability and accomplishments or a necessary evil to get by so you get that nice check at the end of the year?)  Setting goals should be often and focused.

  • Set weekly or monthly goals that give you a sense of satisfaction, accomplishment and even a little adrenaline.
  • Always think like a project manager.  Set milestones, set goals and monitor progress of your achievements.
  • Reward yourself.  Don’t always rely on kudos or gift cards to show you have completed a successful endeavor.  Know in your heart you did something “great”.
  • Build on each result to strive for something bigger.

Be yourself:

  • You need to be comfortable in your own skin to be in a positive place.  You can’t be someone else to impress or fit in.  Being yourself will make you happy and ultimately satisfied with everything you say and do in the workplace.

Think Positive; Act Positive; Be Positive

  • Attitude is 90% of feeling and action (Yes I made that statistic up on the spot).  If you have energy, passion, motivation and feel good about yourself, there is nothing you cannot accomplish.  Take that positive embrace of life with you to work every day and you will never be dissatisfied at the end.
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There you have it, the manifest for positive thinking in the workplace.

Take a moment to reflect on these ideas and guidelines and I think you will start to see work in a whole new light.

Keys to Workplace Happiness

Do you wake up on Monday morning dreading the week ahead or do you pop out of bed with a feeling of zest and vigor? Do you have the same sense of pride about your company that you do with your dog or children? Can you walk away at the end of the work day on Friday and know you made a difference?

These are all vital questions to ask yourself when you evaluate your current company, and the role you play in its success. Your job and your company should be a direct extension of yourself and your personality.

Ask yourself this, what type of personality do you have? What type of culture do you thrive in? What type of workforce are you compatible with?

Some have a start-up mentality while others thrive in a conservative structured environment.

Here is where we stand, when we look back at our lives while we sit on the rocking chair, sipping tea and watching the grass grow, we are going to come to the realization that over 40 years of our lives were spent working. Hopefully, those will be fond memories. Do you really want to look back in regret? I think not.

Finding Workplace Happiness – The Quiz

That is easy. If you can look at yourself in the mirror and see what brings you personal happiness, then you can easily translate that into the workplace.

Let us start with a self evaluation quiz.

Get your number two pencil and a piece of paper…..

1. Do you play well with others in a teaming environment or run as a well oiled individual contributor?
2. Are you an innovator or a status quo provider?
3. Do you thrive in a small family oriented setting or a large global entity?
4. Do you like to create or be told what to do?
5. Are you passionate about your company’s mission, products and services and vision for the future?
6. Do you feel your are maximizing your strengths in your current role?
7. Do you have room to breath and grow?
8. Can you walk away each day with a feeling of fulfillment?
9. Do you feel your company is an extension of yourself?
10. Do you feel like you will look back at your time spent and smile?

Each of these questions take a critical look at yourself and your perceptions of your relationship with your company. Based on the responses you will begin to understand your feelings about your company and its impact on you emotionally. You are in a marriage or a binding contract to be with your company through “better or worse, richer or poorer.” With any marriage there will of course be compromise, but in the end, it is about personal happiness, enrichment and fulfillment.

How do I ensure I am finding happiness in the workplace?

I know this is difficult to say during a recession that will have a sustained lasting affect for a number of years to come, but one should never stay with a company that is making them feel discouraged, emotionally drained or upset. Those negative feelings carry past the workplace into the home and the social setting. Continuous flow of negative energy could have a detrimental affect on physical and mental health. None of us want that. If you are truly unhappy, actively find a home that will turn that frown upside down.

Surround yourself with people that share the same positive energy as you. That includes personality, demeanor, passion, drive, ambition and challenge. As human beings we are bread with the pursuit of making a difference in the world. Your job should be no different. You need to know that you are making a significant contribution to your own development and to the success of the company. That is vital.

Treat each day like a new adventure. Keeping it fresh, spontaneous and zesty will make any career experience worthwhile.

Be expressive. The culture of a company is built on the brand, the products and service, the infrastructure but most importantly the human capital; You!

You are the ultimate foundation of everything your company stands for. You can look at yourself in the mirror and smile. Can you look at your company in the mirror and do the same? I hope the answer is yes. It is a part of you.

Never stop learning! Work is like school, a platform of learning. As we continue to grow, we continue to learn. Each day, each week, each month should be filled with moments of learning and growing.

Be true to yourself. Don’t hide behind a paycheck or a false sense of responsibility. If you are not having all your needs met, don’t stay with company. Remember earlier, we made the metaphor that you and your company are a marriage. Would you stay in an unhealthy marriage? I hope not.

There you have it, some of the keys to workplace happiness.

Find a company that makes you feel alive and cherishes each and every moment. That will be the one that will bring you the greatest personal happiness and sense of achievement.

The Marcus Effect: Finding Satisfaction and Value in any Job

How does one find value in their job? That is a question that has been studied, analyzed and reported on for hundreds of years. As the scope and look of jobs change, the variables of work change, but the one common denominator will always be the same: You/Employee/Associate/Team Member…..

Is value measured by ROI? Is it measured by your salary? Perhaps by the performance results in your assessment? For some it is a commission check while others find value in their benefits and/or vacation time. Some feel the number of hours worked in a week will translate to value while job security is critical to others. We can continue listing personal value choices until we run out of data storage space for this piece but value can be simplified to a number of key elements.

  • Value and personal work satisfaction does not translate directly to the level of seniority or responsibility in the organization
  • Personal satisfaction is as important if not more important than performance assessments, wage, and rewards/recognition
  • The level of commitment one puts into their role has positive correlation to job satisfaction levels
  • If an employee is happy with what they are doing, he/she will give more effort and feel more dedicated to the job and the company
  • “Giving 100%” is not a cliche but a way of life

At this moment, many of you are wondering why I have titled this installment, The Marcus Effect?
Marcus is a hospitality maintenance technician whom I met in Myrtle Beach and now resides in the Charlotte area. Marcus is a very talented and versatile professional with exceptional knowledge of home repair, plumbing, cleaning and general maintenance. That alone should provide him job security and value with the hotel and its guests but Marcus goes beyond the traditional elements of a job description and takes a personal interest in his guests. To Marcus, the hotel guests are an extension of his family. Does he invite them home for Thanksgiving if they are alone and away from family? No but he would.

What differentiates Marcus from the rest of his staff is the incidentals he performs beyond the scope of his role.

1.) If a co-worker had an emergency he would work a double to cover or even an overnight shift
2.) If a guest needed a ride to a restaurant or the airport, he would take them
3.) If a guest appeared sad in the lobby, he would tell a joke or provide comfort and company
4.) If a cup of coffee was near empty, he would offer to refill it. Of course coffee is free in the lobby.
5.) He always puts a guests needs ahead of his own. If he is on a break and an emergency arises, he will suspend his own free time.
6.) He shows genuine interest in his co-workers families and their well-being

What would spur on this type of extraordinary behavior from a maintenance technician.

Does he believe in the mission of the company?
Does he believe in the value he provides to the customers/guests?
Does he believe his behavior will lead to a promotion?
Does he believe in karma and is hoping all this will lead to better things for him and his family?
Is he just happy?
Does he love the pay and benefits?
Is he the type that is good-natured?
Does he want to be challenged and diversified in his work activities?

All of the above, but so much more.

I heard a comment once “There are no bad jobs, just bad workers”

If you owned your own company would you want one administrative assistant that worked 150% of the time and loved his/her job as that attitude extended to customers, colleagues and suppliers or ten CEO’s that worked at 50% capacity and had a negative persona extending out to its customers and shareholders? That is a very interesting question. Rather unrealistic but it poses room for thought.

What has made my friendship with Marcus flourish is that I was around for the birth of his daughter, I have been invited to stay with his family when I have been in town and I have even stored my car there while on business travel. Couple that will a joke when I need one and a level of dedication that you traditionally do not see in most friendships or business relationships and you have a gift. He possesses warmth that has no separation between work, family and life. He is who he is: A truly dedicated human being who believes in the good of others and the desire to help others.

In the workforce, there have been studies on what motivates employees. Is it money, benefits, value added, level of responsibility or opportunity for career growth. All elements play into ones decision to join a firm and to stay. What drives Marcus is the knowledge each and every day that he is positively affecting the lives of others. What he loves a great deal is that each day, he meets new people from various places bringing with them cultural elements and lifestyle differences. No matter what they social status or way of life, he adapts and greets with a smile.

To me, Marcus encompasses all the soft elements of what I look for in an employee. If I could hire ten of him or even just one, it would make my company a better place to work.

When you look at your own job, regardless of how others view it, if you are satisfied and adding value, you can’t ask for more than that.

To Marcus and the Marcus Effect. I hope we all feel it now or someday.