Introducing: The Social Resume

Screen-Shot-2013-06-04-at-10.52.35-AM

By Mark A. Leon

Here are some important facts and perceptions that are vital to the content that will be presented in this article

  • On average, a recruiter will review a resume for 10 seconds or less.
  • Organizations are more focused on a cultural fit than a skill fit to increase the probability of longer tenure and better synergies
  • 70% of recruiters do online background checks or internet stalker as some call it.
  • Your social presence is a direct extension of yourself.
  • Your interests, passions, activities and work connection determine the complete you.
  • Recruiters believe in full transparency.

Now that we have laid out those pieces of information, why are workforce centers, guidance counselors, career advisors and bloggers telling you that you need a full one or two-page resume to compete in this deeply competitive job market?

The answer is simple: We are not evolving with the times. Simplicity and full transparency are the keys to finding your perfect career marriage.

How often have you heard, “Someday, they will put a microchip in our hand or brain and scan all our vital information on the spot?”

Let us not take too big of a leap right away.  We believe we have created the solution for both candidates and recruiters, The Social Resume

Follow this simple format and you will give yourself a leg up on the competition.

Section 1: Name and Contact Information

Mark A. Leon
700 Daniel Ellis Drive, #6206
Charleston, South Carolina 29412
Mobile:  612-812-5226 (Text Friendly)
Email:  markalex222@gmail.com
Skype: MarkLeonIBM

Section 2:  Personal Statement – Tell us the complete you in 3 sentences or less

Marketing, Branding Strategist and Story Teller.  Accomplished/Published Writer, Photographer and Journalist.  20 plus years in Human Resources Consulting, Talent Acquisition and Sourcing.

Section 3:  Social Presence – Send us all your social profile links (We want to know the “complete” you)

LinkedIn – https://www.linkedin.com/in/markaleon/
Twitter – https://twitter.com/Recruiterpoet
Facebook – https://www.facebook.com/markalexrecruiter
Pinterest – https://www.pinterest.com/recruiterpoet/
Vimeo – https://vimeo.com/user6015710
About.me – https://about.me/recruiterpoet
Blog (Poetry and Career Advice) – http://www.recruiterpoet.com/

Section 4:  Career Summary – Just company, title and dates… Nothing else

IBM (Sourcing Executive – RPO) – April 2014 – Present
Aon Consulting (Former Hewitt Associates) (Recruiter/Sourcer/Global Branding Consultant for TA) – June 2007 – April 2014
Courage Center (Human Resources Consulting) – January 2007 – June 2017
Thomson Reuters (Marketing, Finance and IT Recruiter – Full Life Cycle) – March 2005 – January 2007

Section 5:  Highest Degree Completed (Dates Not Required)

Masters of Human Resources and Industrial Labor Relations – Rutgers University

Section 6:  Free for all – Accomplishments, Volunteer Work, etc (Last 3 years)

Speaker – Hirepalooza (June 2015) – San Francisco, CA
Six Published Collections of Poetry
Volunteer – Turkey Day Run (2014 – 15)
Silent Auction Coordinator – Yelp Scotty Fund Raiser (2016)

There you have it.  A recruiter can now evaluate you in 10 seconds and determine a skill and cultural fit.

Let us see what the finished product looks like:

Mark A. Leon
700 Daniel Ellis Drive, #6206
Charleston, South Carolina 29412
Mobile:  612-812-5226 (Text Friendly)
Email:  markalex222@gmail.com
Skype: MarkLeonIBM

Personal Statement:

Marketing, Branding Strategist and Story Teller.  Accomplished/Published Writer, Photographer and Journalist.  20 plus years in Human Resources Consulting, Talent Acquisition and Sourcing.

Social Channels:

Career Experience:

  • IBM (Sourcing Executive) – April 2014 – Present
  • Aon Consulting (Former Hewitt Associates) (Recruiter/Sourcer/Global Branding Consultant for TA) – June 2007 – April 2014
  • Courage Center (Human Resources Consulting) – January 2007 – June 2017
  • Thomson Reuters (Recruiter – Full Life Cylce) – March 2005 – January 2007

More About Me:

Speaker – Hirepalooza (June 2015) – San Francisco, CA
Six Published Collections of Poetry
Volunteer – Turkey Day Run (2014 – 15)
Silent Auction Coordinator – Yelp Scotty Fund Raiser (2016)
Career Coach (2009 – Present)

Advertisements

Dear CEO, Hire Me

Two years ago I attended the Annual Carolinas Payroll Conference in Myrtle Beach, SC. As a vendor my role was to raise awareness for my organization and discussion potential career opportunities we had for a client implementation. The next morning at 9:45 AM, I was approached by the conference coordinator and asked if I could step in and do a 45 minute presentation given that one of the presenters was running short. I didn’t know payroll but I was very affluent in career planning and personal brand strategy. I asked how long I had? I was informed I had about one minute to prepare.

Yes, I had one minute to prepare for a 45 minute presentation. No slides, no real topic, no agenda and no time. It went incredibly well. Almost inspirational. During the discussion, I told the audience of 170 payroll professionals that it was ok to reach out to an executive or even a CEO if you presented yourself in a unique way that showed how your skills were ideal for the organization.

The next day, an attendee approached me to thank me for the advice. I wasn’t sure which advice but how can I say no to a nice compliment. She informed me that her husband’s former employer that develops large commercial planes lost their largest client to a local competitor. He was an operations line manager with twelve years under his belt and had applied over three weeks earlier to move over to the new company without receiving a single acknowledgment. They went online, found a contact email for the CEO and sent over a cover letter explaining his background and resume. One hour later, the Director of Recruitment called him up to schedule a phone interview.

The bottom line lesson from that tidbit I presented was that if a recruiter receives a referral from an executive, there is almost a 100% chance you will get an interview or an informational call. Many organizations have an executive team that is focused purely on executive referrals.

The key is not necessarily to know the executive or even be the best candidate; the key is to have the best presentation. If you can sell yourself to an executive in paragraph, you can impress anyone. They just need to see one thing only to draw their attention and they will forward it on. It can be the same college, similar hobbies, a specific skill set or a unique fact about the organization that you are trying to get your foot in the door.

Social networking has allowed all of us to become amateur background checkers. We have the capability through Jigsaw, Facebook, LinkedIn, MyLife and Pinterest to learn about our target. Once you learn what you need to know, you are set. It is like finding a person in a bar you are interested in and having an instant profile on your IPhone prior to even approaching that person.

Recently, a close friend had an interview with Random House, her dream company given her career focus in the publishing/media industry. She had a second interview for a Junior Executive Marketing/Sales role. She felt she was too junior but really wanted this role. We did a little background checking and found out her interviewer was a huge fan of the Marx Brothers, Ella Fitzgerald and the New York Mets. We found a first edition of a book from the early 70’s called The Groucho Marx Letters to present to her during the interview along with a business plan for the next year at Random House. That was the edge I felt she needed to make the connection, show her passion for the publishing industry, demonstrate her research skills and show her business strategy capability.

Stand Tall
Stand Out
Let our your true Wow Factor

Here is how to impress an executive in 60 seconds

1. Do your research. Learn as much as you can about the executive you are reaching out to and make a personal connection immediately in your initial letter or email.

2. Be confident. Everything is about personal branding and marketing yourself. An executive is one of the highest levels in any organization. You need to be at the top of your game to sell yourself to a top leader.

3. Use the power of your network and friends to sharper the outreach. Before you send any communication, make sure it is proofed and re-proofed. You may get 30 seconds to 1 minute on a desk of an executive before it is either read or dismissed. Make it bold, make it confident and make it memorable.

4. Think outside the box. Don’t make it a traditional outreach. Be unique. Find an approach that is completely you and make it your own.

5. Move forward with a yes attitude. If you have a defeated attitude prior to engaging in this exercise, that will show in your writing and your ability to follow through if you get the chance to prove yourself.

If you follow these simple instructions, know this is the right organization and culture for you, have the ideal skill sets and can develop a personal brand that has a “wow” factor then you are ready to go.

Take that bold step and get your dream job.

Watch out CEO’s, you may want to check your inbox. The next great leader maybe waiting.

The Throw it and See What Sticks Approach will not work in your job search!

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller

“Hey Mark-

Thank you for accepting my invitation to connect on LinkedIn.

Please let me know how I can help you.

I am a Purchasing Professional in transition. Any suggestions?”

Shortly after sending a LinkedIn request from this gentleman, I received this email. I am certain I am one of many recruiters this individual reached out to. Naturally, this person had no idea what my industry, role support or leverage/networking capability was. He was hoping that someone could link up with him and provide him with the next career opportunity. Without further information about what specific area of purchasing he was involved in (vendor relations, supply chain, operations, inventory, etc.) it was impossible to provide an educated response so I did reach out for further information and at the the time of publication have yet to hear back (Four days later).

It got me thinking that with all the emphasis on the high unemployment rate and the slowing job creation growth rate, maybe the slowing growth rate is not the only concern. My experiences have indicated that for many, we don’t know how to be “unemployed”. The art of the career search is a delicate process of focus, research, marketing, communications and sales. It is a precise and patient process that in the end, if done correctly, could yield you a career move that is far better than your previous role. So why are so many cheating or being just lazy with their approach?

Because they believe they can solve their unemployment dilemma with volume and numbers.

I am here to tell you that the “Throw it and see what sticks approach” rarely works.

Before I committed to my theory, I decided to try a little experiment. Thank you to my physics and chemistry teachers in high school for providing me with the precise know how to effectively conduct the experience, examine my findings and draw efficient conclusions. I took marshmallows, gummi bears and Swedish fish and began. I will say the sample sizes were equal before I began, but the Swedish fish are so yummy. One by one I threw them against the white wall of the house to see if in fact they would stick. My results were conclusive. One hundred percent of the test samples did not stick. Thus, the practice of “throw it and see what sticks” does in fact not work.

Then I decided to extend my social experiment to Facebook. I have a number of Facebook “friends” in the Charleston area. Predominately, they are businesses and the reason behind my many local business connections is for the social calendar it presents. It is an opportunity for me to see what music, theater, and dining options are available to me on any given day or week. Since I have a high number of “mutual friends” I have gotten a number of requests for connecting with people I have never spoken a word to nor do I expect to. I am trying to figure out why. I am not a local business, I am not offering a service. I am just ME! So why? Maybe they just feel like they need to since we have many mutual friends or because of the large numbers of connections they feel they should know more for some reason unknown to themselves. I even see this as a sub-set to the “throw it and see what sticks” approach.

Now what is wrong with this approach? Beyond the obvious that it lacks focus, innovation and research, it is a flawed approach. Given the increasing population and the limited job growth concerns that we will be dealing with for several years to come, organizations are becoming leaner and relying on specialized talent to fill the limited needs. Having industry knowledge, cultural experience, soft skills and technical skills are going to be the key to success in this job market.

Companies are becoming more in tune with the “complete candidate” The complete candidate is a package deal. That is the resume, the career flow, the soft skills, the specific technical capabilities and the social interaction. Social Interaction: What does that mean?

That means:

1. The behaviors and actions on social networking channels?
2. How aggressive and focused is your behavior in your job search process (How many roles do you apply to, how often do you call recruiters, how much effort are you putting into your search.)
3. How well do you know yourself (What are your strengths, what are your areas of improvement? Are you leveraging your strengths?)
4. Are you showing personal and professional growth?
5. What other areas of your life are completing your personality (Volunteer work, community service, communities)

We are no longer summed up by a resume/CV. We are now part of the growing cloud of life; the sum of all our actions. Each choice we make in our careers, training, community and social life is a permanent tattoo on our image or personal brand.

The key to a successful career transition is a clear focus on what has made you who you are and then take that mirror image of yourself to the next level and think different. In a market that is more competitive now than it has ever been before, the critical need to stand out from the crowd and re-invent may be the most important aspect of your search. Your skills will provide your with the tool kit to succeed once you have the job, but your unique approach will get your foot in the door.

When you wake up and sit down in front of your IPad, PC or laptop, think about how you will approach your career search, determine if your current marketing plan is working and then re-invent yourself.

25 best-paying jobs for women – Research by Careerbuilder

Provided by: Kate Lorenz, CareerBuilder.com

When you look at Forbes magazine’s most recent list of highest-paid CEO’s (chief executives of the 500 biggest companies in the United States), you won’t see a woman until No. 48: Irene B Rosenfeld, CEO of Kraft Foods.

In a country where women make up 47 percent of the workforce, women make up just 3 percent of Fortune 500 CEO’s. In addition, women who worked full time earned an average of just 80 percent of what men earned in the same positions in 2008, according to the Bureau of Labor Statistics.

But is salary disparity between genders the issue or is it something deeper?

In the Harvard Business Review blog, Avivah Wittenberg-Cox wrote: “Women represent one of the world’s biggest and most under-reported opportunities. The business world has been so focused on stories like the rise of China that it has not been invited to see that, much closer to home, business could be reaping the benefits of the rise of women. Companies — and their business school feeders — have been slow in adapting and profiting from this shift, and part of the reason is that media too often focus on small, sensational and misleading parts of the story, including aspects like the wage gap.”

Catalyst’s February 2010 Pipeline’s Broken Promise report examining high potential graduates from top business schools around the world found that, even after taking into account experience, industry and region, women start at lower levels than men, make on average $4,600 less in their initial jobs, and continue to be outpaced by men in rank and salary growth.

Only when women begin their post-MBA career at mid-management or above do they achieve parity in position with men — a situation that accounted for only 10 percent of the women and 19 percent of the men surveyed.

Whatever the cause, the BLS reports there are only a handful of occupations where women’s earnings are equal to or exceed men’s including construction and extraction occupations; special education teachers; installation, maintenance and repair occupations; life, physical and social science technicians; and counselors.
We wanted to know, what jobs pay women the most money? Here are 25 jobs where women earn $1000 a week or more, according to the BLS. One thing to note is that they all earn a fraction of their male counterparts.

Pharmacists
Women – Median weekly earnings: $1,647
Men – Median weekly earnings: $1,914
Women’s earnings as percent of men’s in same occupation: 86.1%

Chief executives
Women – Median weekly earnings: $1,603
Men – Median weekly earnings: $1,999
Women’s earnings as percent of men’s in same occupation: 80.2%

Lawyers
Women – Median weekly earnings: $1,509
Men – Median weekly earnings: $1,875
Women’s earnings as percent of men’s in same occupation: 80.5%

Computer software engineers
Women – Median weekly earnings: $1,351
Men – Median weekly earnings: $1,555
Women’s earnings as percent of men’s in same occupation: 86.9%

Computer and information systems managers
Women – Median weekly earnings: $1,260
Men – Median weekly earnings: $1,641
Women’s earnings as percent of men’s in same occupation: 76.8%

Physicians and surgeons
Women – Median weekly earnings: $1,230
Men – Median weekly earnings: $1,911
Women’s earnings as percent of men’s in same occupation: 64.4%

Management analysts
Women – Median weekly earnings: $1,139
Men – Median weekly earnings: $1,391
Women’s earnings as percent of men’s in same occupation: 81.9%

Human resources managers
Women – Median weekly earnings: $1,137
Men – Median weekly earnings: $1,433
Women’s earnings as percent of men’s in same occupation: 79.3%

Speech-language pathologists
Women – Median weekly earnings: $1,124
Men – Median weekly earnings: *
Women’s earnings as percent of men’s in same occupation: **

Computer and mathematical occupations
Women – Median weekly earnings: $1,088
Men – Median weekly earnings: $1,320
Women’s earnings as percent of men’s in same occupation: 82.4%

Computer scientists and systems analysts
Women – Median weekly earnings: $1,082
Men – Median weekly earnings: $1,240Women’s earnings as percent of men’s in same occupation: 87.3%

Physician assistants
Women – Median weekly earnings: $1,077
Men – Median weekly earnings: **
Women’s earnings as percent of men’s in same occupation: **

Medical and health services managers
Women – Median weekly earnings: $1,066
Men – Median weekly earnings: $1,504
Women’s earnings as percent of men’s in same occupation: 70.9%

Physical scientists, all other
Women – Median weekly earnings: $1,061
Men – Median weekly earnings: $1,535
Women’s earnings as percent of men’s in same occupation: 69.1%

Postsecondary teachers
Women – Median weekly earnings: $1,056
Men – Median weekly earnings: $1,245
Women’s earnings as percent of men’s in same occupation: 84.8%

Marketing and sales managers
Women – Median weekly earnings: $1,024
Men – Median weekly earnings: $1,601
Women’s earnings as percent of men’s in same occupation: 64%

Physical therapists
Women – Median weekly earnings: $1,019
Men – Median weekly earnings: $1,329
Women’s earnings as percent of men’s in same occupation: 76.7%

Occupational therapists
Women – Median weekly earnings: $1,016
Men – Median weekly earnings: **
Women’s earnings as percent of men’s in same occupation: **

Registered nurses
Women – Median weekly earnings: $1,011
Men – Median weekly earnings: $1,168
Women’s earnings as percent of men’s in same occupation: 86.6%

Managers, all other
Women – Median weekly earnings: $1,010
Men – Median weekly earnings: $1,359
Women’s earnings as percent of men’s in same occupation: 74.3%

Psychologists
Women – Median weekly earnings: $1,004
Men – Median weekly earnings: **
Women’s earnings as percent of men’s in same occupation: **

Computer programmers
Women – Median weekly earnings: $1,003
Men – Median weekly earnings: $1,261
Women’s earnings as percent of men’s in same occupation: 79.5%

Architecture and engineering occupations
Women – Median weekly earnings: $1,001
Men – Median weekly earnings: $1,286
Women’s earnings as percent of men’s in same occupation: 77.8%

Advertising and promotions managers
Women – Median weekly earnings: $1,000
Men – Median weekly earnings: **
Women’s earnings as percent of men’s in same occupation: **

Education administrators
Women – Median weekly earnings: $1,000
Men – Median weekly earnings: $1,398
Women’s earnings as percent of men’s in same occupation: 71.5%

*No data or data that do not meet publication criteria.
** Data not shown where the male employment base is less than 50,000.

Here is your chance – Top Recession Proof Jobs (Apply Here!)

Provided by Tim King

1. Headhunter One company’s layoff is another’s splash in the potential employee pool. Because of downsizing there are qualified people out there without jobs, and now is a great time to find them, pick them up and place them somewhere. Both sides win.

2. Bartender While the restaurant business may be floundering, bars won’t exactly boom, but they will be the first place people stop after getting the boot. Hey, people drink more when times are tough.

3. Software/Networking Development As new companies grow, here and overseas, they will need people to develop software for them to use and networks for them to communicate with. Companies need quality communication systems and programs to help them run as or more efficiently than competing companies.

4. Personal/Professional Finance Advisor After unprecedented amounts of financial scandals and poor fiscal management blunders surface, people and professionals alike will crack down on bookkeeping.

5. Repo Man Sadly, as more and more people fall on hard times, they will have to start giving up their possessions in order to make ends meet. The repossession industry will reap the benefits.

6. Collection Agents Companies are going belly-up left and right. The ones that don’t want to will try as hard as they can to keep their books clean, both legally and financially. Collection agencies will have no shortage of clients as more and more companies try to clean up.

7. Military /Government Jobs More and more service members overseas are extending their tours so they don’t have to face the bleak job market back home. The government will always need people to keep it functioning. Plus, government jobs are harder to get fired from and the benefits can be sweet, especially for those with families.

8. Nursing and Pharmaceuticals I’m sure you’ve heard it before: the baby boomers are getting old. In the coming years there will be a seemingly endless realm of potential patients to treat, and the nursing career and pharmaceutical industry will ride the wave high.

9. Truck Driver It’s not for everyone, but it’s a time-tested and classic profession. People are always going to need stuff, and that stuff will need to get places. Most of the time you will get a certain amount of time off for a certain amount of miles completed, which can mean lots of down time for rest and personal projects, and the medical and retirement benefits are a plus as well.

10. Fundraiser Asking for money is an idea that makes many people shudder, especially when everyone seems so tight. But with green jobs on a possible brink of booming and city planning expanding, companies and contractors are going to need people to raise funds. Besides, if you’re a good fundraiser you will have a good enough relationships with your donors that asking for money shouldn’t be a big issue.

Attend a Career Fair in my Pajamas?? – Yes you can…

Tomorrow Chicago Live is holding a virtual career fair. You heard me correctly. Tomorrow morning you can wake up, brush your teeth, splash some water on your face and then climb back in bed and login to the event. You can have a career discussion with recruiters from a dozen companies and still have a bad hair day.

What a thought. No need to press your suit. No long showers or longer commutes to the convention center. You have an opportunity to visit booths, watch videos on career planning, sitting in a networking lounge and share your resume and virtual business card with professions in the Chicagoland area.

If you are in a career transition or feeling out new opportunities, this is a perfect opportunity to maintain privacy and still pursue new professionals avenues. Plus, you can create your own avatar.

Join Hewitt Associates and many others at the Chicagojobs.com Virtual Career Fair tomorrow March 9th from 9am-5pm CST. Click to join http://bit.ly/btWpqQ